York, Nov. 28, 2006 – Back by popular demand, Pfizer Animal Health will be hosting the “Who Wants To Be A CattleMaster?®” contest at the Cattle Industry Annual Convention and Trade Show, Jan. 31 – Feb. 3 in Nashville, Tenn. The game played in the Pfizer booth (#713), challenges producers' knowledge of cattle diseases and industry issues, such as preconditioning and age and source verification.
To encourage participation, producers who play the game do so to support their state cattlemen's association. Cash prizes of $5,000 for first place, $3,000 for second place and $1,500 for third place will be awarded to the associations with the highest average state scores, with a minimum of 10 participants from each state playing the game to be eligible. In 2006, Kansas, Nebraska and Montana, respectively, were the top three finishers, with more than 400 producers from across the country playing the game during the event.
“This contest provides some friendly competition between states and allows producers to prove their knowledge of key animal health issues,” says Julian Garcia, director of marketing at Pfizer. “Pfizer is committed to helping educate producers on animal-health related topics and showing our support to state cattlemen's associations and their programs through this contest.”
The game is played similar to the “Who Wants To Be A Millionaire?®” TV show. Contestants will be offered two lifelines – Ask-A-Friend and 50:50 options – to help answer the increasingly difficult questions offered through the game's eight levels. Participants also have a chance to win individual prizes based on the game level completed. Ongoing point totals for each state will be displayed on a TV in the Pfizer booth during the entire trade show. Be sure to keep track of your state's ranking. Prize checks will be awarded Friday, Feb. 2, in the Pfizer booth (#713). All convention attendees are invited to visit the Pfizer tradeshow booth and take the quiz.
Pfizer Animal Health, a business of Pfizer Inc, is a world leader in animal health, committed to providing high-quality, innovative health products, including pharmaceuticals and biologicals, for companion animals and livestock. For additional information on Pfizer cattle health products, visit www.pfizerah.com.
CattleMaster is a registered trademark of Pfizer Inc. Who Wants To Be A Millionaire? is a registered trademark of Celador International Limited. ©2006 Pfizer Inc. All rights reserved.