Cattle Today

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BIF HONORS ARY WITH AMBASSADOR AWARD

Choctaw, Miss., April 20, 2006 The Beef Improvement Federation (BIF) named Cattle Today Editor, Belinda Hood Ary, recipient of its 2006 Ambassador Award during the organization's 38th annual meeting April 18-21 in Choctaw, Miss. The honor is given to a member of the media each year for that individual's efforts to help cattle producers understand cattle performance testing and genetic prediction tools.

Ary has been with Cattle Today since it was a concept in the minds of two cattlemen almost 20 years ago. They envisioned a publication for both purebred and commercial cattlemen in the Southeast. Through Ary's dedication and attention to detail, Cattle Today has grown into a widely read, biweekly publication dedicated to educating the cattle industry in the Southeast.

Ary joined the company in 1987 and helped build a slate of services for the livestock industry through Cattle Today Inc., which includes publications, advertising and Web site design and hosting.

Ary, who was raised on a purebred Santa Gertrudis ranch in Franklin, Texas, earned a degree in agricultural journalism from Texas A&M University, as well as certification in animal breeding. Her hands-on experience with a purebred cattle operation and innovative management practices have contributed to the success of the publication.

Today, Cattle Today has more than 14,000 subscribers and is delivered to all regions of the country. It is published twice a month and provides sale services to both purebred and commercial producers throughout the Southeast. The Web services offered by Cattle Today help those in the livestock industry connect to buyers and sellers. The site, www.cattletoday.com, sees 450,000 visits monthly.

Ary is involved in various community and industry associations, having been an active member of the Livestock Publications Council (LPC), an international organization serving the livestock communications industry, since 1987. She has served on various LPC committees, was on the board of directors for seven years and served as president of the organization from 1998-99. She is an active member of Southside Baptist Church in Fayette, Ala., and volunteers with her two sons' school and community activities.

She is married to Rickey Ary and has two sons Tanner, 9, and Coulter, 5. She is the daughter of Richard and Judy Hood of Franklin, Texas.

BIF was formed as a means to standardize programs and methodology and to create greater awareness, acceptance and usage of beef cattle performance concepts. More information can be found on the organization's Web site, www.beefimprovement.org.

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