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SIMMENTAL ASSOCIATION PARTNERS WITH EMERGE INTERACTIVE

Bozeman, Mont., October 24, 2006 -- The end-product value of Simmental and SimAngus genetics will be enhanced and promoted through an agreement reached between the American Simmental Association (ASA) and eMerge Interactive.

Called SimChoice, the cooperative program includes radio frequency identification (RFID) and visual tagging options available through ASA, followed up by data management and on-site verification of age and source by eMerge Interactive. Producers may choose either Simmental or SimAngus ear tags.

“Simmental crossbreds, especially Simmental x Angus, have become the most highly sought-after Continental x British feeder and fed cattle in the nation. SimAngus crossbreds offer maximum genetic value for Choice carcasses, and protect feedyards and packers from discounted yield grade 4s,” said ASA Executive Vice President Dr. Jerry Lipsey.

“This exciting relationship brings together two industry-leading organizations – eMerge Interactive and their CattleLog Animal Information System are well established as leaders in cattle identification and information management,” Lipsey said. “U.S. Meat Animal Research Center (MARC) reports confirm that Simmental genetics offer outstanding growth rates and rank first among Continental breeds for marbling. The ASA has an established reputation for scientific and innovative genetic evaluation and performance-testing. This new program will help preserve and promote the identity of SimGenetics.”

In addition to data management, CattleLog offers USDA-approved age and source verification through its USDA-approved Process Verifiied Program, as well as options for natural verification. “If owners prefer, these verified cattle can be displayed on the CattleLog Listing Service, along with seller information and selling dates at www.cattlelog.com,” Lipsey reported.

Additional information on SimChoice and others ASA services may be obtained by contacting Director of Field Services Marty Ropp at 406-581-7835, by visiting www.simmental.org, or by calling your Simmental seed stock supplier.

About the American Simmental Association: The ASA is located in Bozeman, Montana, and maintains the herd registries for Simmental and Simbrah cattle.

About eMerge Interactive: eMerge Interactive, headquartered in Sebastian, Florida, is a technology company focusing on the agricultural and meat processing industries.

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