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IBBA HIRES DIRECTOR OF COMMERCIAL MARKETING

IBBA is extremely excited to announce that Jeffrey (Jeff) Diles has accepted the position of Director of Commercial Marketing Programs and will start his new position on January 2, 2007. Jeffrey is an innovative beef cattle professional with ten years experience in seedstock and commercial beef cattle production management. In the last ten years he has been the Managing Partner of Vista Genetics, a 500+ head Braunvieh purebred and commercial cow-calf operation. Jeff was responsible for the development and management of all production, marketing and information systems at Vista Genetics.

Under Jeff's leadership, Vista Genetics cultivated brand recognition on multiple industry levels through interactive programs with commercial producers of all sizes, seedstock producers, cattle feeders and beef companies. He was the key developer in the design of an advanced information-tracking database for feedlot cattle from the ranch through harvest. He also developed and successfully marketed Vista Adaptor Hybrid line of beef seedstock cattle to seedstock and commercial producers. Through his experience at Vista Genetics, Jeff has developed experience conducting cattle sales, developing marketing literature, newsletters and sale catalogs.

While at Vista Genetics Jeff also served on the Board of the Braunvieh Association of America, playing a key role in the development and implementation of an inventory-based registration and performance reporting system. He has a very good understanding of and is a believer in a strong THR program. He was also instrumental in the adoption of Expected Progeny Differences for the breed, including establishing and managing a sire progeny testing program.

Jeff earned a BS in Animal Business in 1992 and a MS in Beef Cattle Breeding and Genetics in 1994 from Texas Tech University. Jeff has served on numerous industry associations and committees. He is married and has four children.

At IBBA, Jeff will be developing programs to promote Brangus and Brangus crossbred cattle to commercial cattlemen, feedlots and beef companies. He will also be responsible for managing the IBBA Annual Summit Sale and other similar activities as they develop. He will be responsible for the promotion and advertising direction of Brangus cattle to the broadbase commercial cattle industry along with obtaining performance information from Brangus and Brangus crossbred cattle. His objectives will be to position IBBA, Brangus Cattle and IBBA members in a position to increase market share of bulls and females in the commercial cattle market.

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