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BRAUNVIEH INTRODUCES NEW FEEDER-CALF TAG

Lincoln, Neb. -- The Braunvieh Association of America (BAA) is introducing a new Braunvieh Feeder-Calf Tag, which BAA members and their bull customers can use to identify Braunvieh-sired feeder calves. The new tag is the centerpiece of the feeder-calf marketing component of the BAA Commercial Marketing Program.

Braunvieh tags put the BAA's stamp of genetic validation on approved producers' calves to assist those producers in marketing their product. Additionally, by using Braunvieh feeder-calf tags, breeders can help in developing industry awareness of Braunvieh-influenced feeder calves. With frequent exposure to this tag, order buyers and feedyards will become more aware of Braunvieh characteristics and the value of Braunvieh-influenced calves. Already, Braunvieh calves are recognized around the industry by informed producers as having above-average feedyard performance and carcass value.

Calves that carry the Braunvieh feeder-calf tag can be marketed at no additional BAA cost. BAA members do have the option of utilizing the BAA's Feeder-Calf Marketing Program. Producers can participate by filling out a BAA Feeder-Calf Marketing Form, either by printing a form off the www.braunvieh.org Web site on the Commercial Marketing Page, filling it out and faxing or mailing the form to the BAA office. The form is sent by the BAA to Braunvieh-Approved Feedyards, which are located in several different regions from South Dakota to Texas. Selling options include auction barn or video of your choice or private treaty.

Tags can be ordered from the BAA office by producers who have Braunvieh bulls registered or transferred to their name. The BAA will validate up to 30 tags per year per bull. Contact the BAA or visit www.braunvieh.org for a Braunvieh feeder-calf tag order form. Tags are $1.35 each, including shipping. Bull registration numbers must be provided when ordering tags.

For more information about Braunvieh Cattle or Braunvieh influenced feeder calves please contact the Braunvieh Association of America or visit their web site at www. braunvieh.org.

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