Angeles, Ca/ Sydney, Australia, September 19, 2006 -- Professional golfer and businessman Greg Norman
has introduced a new luxury brand of Australian beef to the United States market.
Called Greg Norman Australian Prime™ (GNAP), the new brand is led by its flagship
range, Greg Norman Signature Wagyu, a 350-day, grain-fed, super premium line
of Wagyu beef. It is accompanied by Greg Norman Premium, a range of 120-day,
grain-fed beef. The range also includes Greg Norman 100% Australian Beef Patties
and Hot Dogs.
GNAP is produced in partnership with Australian Agricultural Company (AAco),
Australia's oldest surviving corporation, founded in 1824. The company has
over 600,000+ BSE-free cattle on 24 stations and feedlots comprising 22 million
acres in Australia's Queensland and Northern Territory. AAco's “farm-to-plate” standard
ensures complete management over the entire supply chain. The entire range
is USDA-inspected and approved.
A Cut Above
Greg Norman Signature Wagyu is graded on the traditional Japanese marbling scale,
currently achieving marble scores 5 – 7. Pronounced WAG-oo, Wagyu beef is
considered a super premium beef not only because of its generous marbling,
but because of its fat quality. Wagyu (translates to “Japanese Cow”) cattle
are bred to produce fat that is substantially lower in saturated fats than
The 120-day, grain-fed Greg Norman Premium is graded by Meat Standards Australia
for meat color, fat depth, breed content, marbling, maturity and ultimate
carcass pH, and is one of the most rigorous grading systems in the world.
The range is the world's first fully I.D.-trackable, “farm-to-plate” beef
range. This process ensures that Greg Norman Premium or Signature Wagyu diners,
as well, will enjoy a consistently excellent quality of grain-fed beef that's
been aged for maximum tenderness and flavor.
The Great White Shark
No stranger to the beef industry, Australia's Greg Norman (aka The Great White
Shark) has been ranching most of his life and is directly involved with many
facets of his new beef line, including grading issues. In addition to winning
86 tournaments over his 29-year pro golf career, Norman is also an accomplished
businessman. His ventures include California and Australian wineries, restaurants,
a successful apparel line, golf course design, real estate development, and
a new book detailing his entrepreneurial exploits.
Seeing a big future for quality Australian grain-fed beef in the United States,
Norman says, “There is no doubt that Australian food products, and beef in
particular, resonate very strongly with U.S. consumers because of Australia's
clean, green, wholesome image."
Said Don Mackay, AAco managing director, “Greg is already doing great things
with Australian wines in the U.S. market, so there is a natural fit with our
beef products. The opportunity for branded beef continues to grow with markets
increasingly looking for assurances over food safety, traceability and integrity.
We believe the credibility and quality of the Greg Norman name will ensure the
steady growth of Australian Wagyu and the Greg Norman Australian Prime brand
for many years to come.”
For more information, please visit www.gnaprime.com.au.
For distribution information, contact Broadleaf USA, 5600 S. Alameda Street,
Suite 100, Vernon, CA 90058 (TOLL FREE: 800-336-3844).