The Red Angus Association of America (RAAA) is pleased to announce Ron Bolze as the Association's new Commercial Marketing Director. Commercial Marketing efforts have been responsible for much of the growth enjoyed by Red Angus over the past decade.
In this position, Bolze will oversee the Feeder Calf Certification Program (FCCP); the industry's first Process Verified Program (PVP) and the first USDA audited source verification program. Free feeder cattle marketing services and access to Angus and other branded product lines are just two of the reasons that the FCCP has enrolled over a million head of feeder cattle since its inception.
Bolze will also be representing Red Angus in Fed Cattle relationships with both Angus America and Meyer Natural Angus. In addition, Bolze will assist producers in marketing commercial replacement females through ProCow. This program was started to help producers reap full value of their Red Angus influenced commercial replacement females and listed over 35,000 head in its first 30 months of operation. Ron's knowledge and commitment to serving the commercial beef industry make him a valued asset to Red Angus commercial bull customers.
Ron received a BS in Animal Science in 1976 from Pennsylvania State University. He pursued graduate work with Dr. Larry Corah from Kansas State University and was awarded a Ph.D in May 1985 in Reproductive Physiology.
Ron worked as a beef cattle extension specialist at the Ohio State University from June 1985 through May 1991. He also served as the Eastern Regional Secretary for the Beef Improvement Federation (BIF). In 1991, Ron accepted the position of Extension Specialist, Livestock Production at Kansas State.
Ron served as Executive Director of the BIF from 1993 to 1998. In February of 1998, Ron accepted a position with the Certified Angus Beef (CAB) Program. Most recently, Ron served as the Executive Secretary for the American Shorthorn Association.