Cattle Today

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CATTLE TODAY

ANGUSSOURCE COMPLETES FIRST YEAR OF OPERATION

October 18, 2006, marked the first year anniversary for the American Angus Association'sSM (AAA) USDA Process Verified Program (PVP), AngusSource. In October 2006 the program charted an increase in cattle enrollments of nearly 336-percent as compared to October 2005.

The first year of operation as a PVP was filled with program improvements, success and an overall increase of 4.3-percent in total number of head enrolled. Some highlights of the year include the month of March, which saw enrollments of more than 12,300 head of cattle in the program. In June, the Certified Angus Beef (CAB) board of directors voted to include AngusSource in the CAB program as a way for enrolled cattle to genetically qualify for the brand. July charted a 433-percent increase in producers taking advantage of the marketing support offered through the program by customizing their AngusSource Document and promoting the cattle for sale utilizing the online listing site. September introduced the AngusSource Premium Value Challenge, a contest designed to recognize producers who have received premiums by marketing their cattle through AngusSource.

“It has been a tremendous year for the program,” says Sara Moyer, Director of AngusSource. “Industry recognition of AngusSource continues to grow. AngusSource is the only age and source verification program that also verifies Angus genetics, and demand for Angus has never been stronger.”

AngusSource enrolls cattle sired by registered Angus bulls that are sourced back to the ranch of origin. AngusSource cattle are identified with the program tag that consists of a white visual tag, laser-printed with the AngusSource logo, AngusSource lot number which includes state of origin and the AAA customer code of the ranch of origin and a 15 digit unique animal number. A RFID matched-pair option is also available. The AngusSource lot number corresponds with the AngusSource Document for the cattle which lists the source, group age and Angus-sires complete with EPDs and $Values. “The AngusSource Document is the key to the program,” Moyer explains. “Documenting this information through a PVP gives our suppliers access to export markets, premiums for source verification and eligibility for CAB regardless of hide color.” Producers may customize the AngusSource Document prior to marketing to include additional genetic, age, source and process information. This document is then sent via e-mail to nearly 600 feedyards, auction markets and order buyers as well as posted on the internet at www.angussource. com.

“The AngusSource staff works hard to make the enrollment process efficient while still maintaining the integrity of the program. We are proud to be able to offer our commercial customers marketing options that help them get paid for their high quality Angus genetics,” Moyer says. To order tags and enroll calves in the AngusSource program, or for a listing of AngusSource cattle available for sale, go to www.angussource.com or call AngusSource at 816-383-5100.

The American Angus Association is the world's largest beef breed organization, providing programs and services to thousands of commercial producers and more than 34,000 members nationwide. Its headquarters are located in Saint Joseph, Mo. For more information about the Angus breed, go to www.angus.org.

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