OMAHA, Neb. (January 02, 2007) — DTN, the leading provider of real-time market, news and weather information services for agricultural and energy markets, today announced it has acquired The
Progressive Farmer magazine, America's premiere farm lifestyle publication, from Time Inc., a subsidiary of Time Warner. Terms of the deal were not disclosed.
Established in 1886, The Progressive Farmer magazine offers a blend of practical lifestyle and agricultural information to meet the needs of people who own land and live in rural America. With more than 600,000 subscribers and a total readership of 3.4 million concentrated in the South and Midwest, The
Progressive Farmer is the largest publication focusing on the information needs of the growing farm lifestyle market. Well-known for its annual “Best Places to Live in Rural America” issue, the magazine serves several advertising categories, including automotive, apparel, tractor, retail, and outdoor sporting goods. DTN will maintain the magazine's current focus, while enhancing its current product and service offerings to further meet the needs of rural America. The publication and staff will continue to be based in Birmingham, Ala.
“The acquisition of The Progressive Farmer supports DTN‘s goal of expanding its media presence in a vibrant rural America,” said Robert D. Gordon, CEO of DTN. “The future for rural America is very bright, driven by the economic impetus of new investment in renewable fuels, the expansion of high-speed internet communications and a growing demographic seeking to enjoy the long cherished values of farm life. The
Progressive Farmer provides DTN a leading position in meeting the information needs of the farm lifestyle market, allowing us to expand beyond our traditional commercial agricultural information products.”
DTN, a private equity-backed company based in Omaha, Neb., is the leading provider of real-time market, news and weather information services to agriculture, energy trading markets and other weather-sensitive industries. The company delivers on-demand market information, commodity cash prices, industry news and in-depth analysis, and location-specific weather to over 120,000 subscribers through DTN for agriculture, refined fuels and trading markets, and DTN/Meteorlogix. More information can be found at www.dtn.com.
About Time Inc.
Time Inc. is the world's leading magazine publisher, with approximately 150 titles that are read more than 300 million times worldwide on a monthly basis and account for nearly a quarter of the total advertising revenues of U.S. consumer magazines. The company's businesses and content delivery extend to television, satellite radio, mobile devices, events, branded products and web sites which receive more than 20 million unique visitors in the U.S. each month.
Time Inc. is a wholly-owned subsidiary of Time Warner Inc., a leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks and publishing.
Senior VP, Communications
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