Cattle Today

Cattle Today



KANSAS CITY, Mo. —  Three fun-filled days await Hereford producers ages 22-45 at the third Hereford Young Guns Conference, Aug. 22-24, at Harrah's North Kansas City Hotel and Casino. Interested participants may register online at

“The Young Guns conference is a great venue for producers to network, socialize and learn from each other,” says Craig Huffines, American Hereford Association executive vice president. “As a breed we have accomplished a great deal since our first Young Guns meeting in 2001, and we are excited to bring the young producers back to Kansas City.”     

The program features energetic speakers who are leaders in the beef industry. Sessions will range from Hereford efficiency to the effect of ethanol on the beef industry and how the Hereford breed is measuring up in research projects across the nation.

The conference will recap highlights of the first Young Guns Conference in 2001 and will focus on what the breed has accomplished in terms of regaining market share and breed direction. Conference attendees will gain valuable marketing ideas and learn from industry friends about tools and programs available to seedstock and commercial Hereford producers.

A welcome reception hosted by The PTP Alliance, will help kick off the event Wednesday evening. Highlighting the evening's festivities will be keynote speaker and comedian Mark Mayfield, Smithville, Mo. Raised on a farm, he received two degrees from Kansas State University and is a past president of the National FFA Organization.

Thursday continues the Young Guns conference with an information-packed morning. A panel of experts will discuss the effect of ethanol on the Hereford industry. Panel speakers will include Ron Plain, University of Missouri-Columbia, and Kelly Bruns, South Dakota University. Cattle-Fax representative, Kevin Good, will address ethanol from an economic standpoint and will provide some statistics and economic analysis of the marketplace.

Purina Mills will provide a buffet lunch and guest speaker, N. T. Cosby, who is a consulting nutritionist with Purina. Cosby will talk about the importance of proper nutrition and the effects it has on efficiency.

The afternoon panel discussion will focus on “Herefords — The Efficiency Experts.” Speakers will include: Mark Allan, U.S. Department of Agriculture Meat Animal Research Center (MARC); Dan Moser, Kansas State University; and Monty Kerley, University of Missouri-Columbia.

Rounding out the day's session will be a discussion on current Hereford research projects. Dave Daley, California State University, Chico; Mark Aiken, Circle A Ranch; and John McGraff, Amana Farms, will discuss the projects they are involved with and why they chose Herefords.

That evening, Ron and Kim Findley of Findley Farms, Pleasant Hill, Mo., will welcome conference attendees to their farm. The evening will include a steak dinner sponsored by Gallagher Animal Management Systems and live working demonstrations featuring the latest Gallagher technology.

Marketing will be the focus Friday morning. The Marketing 101 session and discussion on Certified Hereford Beef (CHB) LLC and Hereford Verified will include speakers: Rance Long, Thomas Angus; Ryan Topp, Topp Herefords; Bob Harrell, Harrell Herefords; Art Wagner, National Beef Packing Co. LLC; and Danny Herrmann, Ford County Feedyard Inc. Following the panel, participants will have a chance to share their ideas in round-table discussions. Vermeer Manufacturing is sponsoring the noon meal.

Hotel reservations may be made at Harrah's North Kansas City Hotel and Casino.

For reservations call (800) 427-7247 and refer to group code S8HERFD. The room rate is $89 per night, however, cutoff for room block and conference registration is Aug. 1, so don't delay. Look for a registration form in the July Hereford World or register online at


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