Cattle Today

Cattle Today



BOWLING GREEN, KY—The National Institute for Animal Agriculture's (NIAA) annual ID•INFO EXPO 2007 will be held in Kansas City, Missouri August 28-30th at the Westin Crown Center.

“Based upon the input we received from last years attendees, we are expanding the scope of the event as reflected in this year's theme, ID•INFO EXPO 2007—Where Traceability Needs Intersect: Animal Health, Country of Origin Labeling (COOL), Food Safety and Consumer Demand,” explains Robert Fourdraine, chair of the NIAA Animal Identification and Information Systems Committee.

“While progress on the U.S. Department of Agriculture's (USDA) National Animal Identification System (NAIS) will be discussed at this year's event, we recognized that producers and animal agriculture are eager to consider other aspects of livestock identification and food traceability. As producers and industry look at creating greater value for their product, industry driven programs such as source verification, quality assurance and branding of products have increased in importance,” points out Fourdraine.

“Livestock producers are looking for cost effective practical solutions by which to implement these programs. ID•INFO EXPO 2007 will feature presentations and a trade show displaying the latest technologies, practical solutions and services available to producers and industry. In addition to these producer and industry driven programs, the renewed dialog on implementation of Country of Origin Labeling (COOL) and recent public concerns regarding pet food and similarly contaminated poultry and swine feed have raised the level of debate in Congress regarding product and food traceability” says Fourdraine.

Further, the scope of the program will be expanded into a North American perspective on livestock and food traceability. “There is much we can learn from the broad experiences in both official and commercial animal identification programs across the continent. By sharing these experiences, we can build harmonized identification and traceability systems to benefit stakeholders in Canada, Mexico and in the USA, and help develop more market opportunities for livestock producers on a global basis,” states Glenn Fischer, the Committee Vice Chair.

Basic information on individual registration, Trade Show participation, sponsorship opportunities and hotel registration will be available at the NIAA website,

Regarding the timing and locations, NIAA CEO Michele Vise-Brown points out that participants of the 2006 event were overwhelmingly satisfied with Kansas City, the hotel and timing. “Kansas City being centrally located, it is easy for most people to get to, the Westin has great facilities and superb service and the timing is perfect before fall activities,” Vise-Brown says.

NIAA's mission is to provide forums for building consensus and advancing solutions for animal agriculture and to provide continuing education and communication linkages to animal agriculture professionals. The Association is dedicated to programs which eradicate animal diseases, to promote safe and wholesome food at home and abroad, and to encourage best practices in environmental stewardship, animal health and well being. Its members include producers, veterinarians, scientists, state and federal officials, and business executives. More information is available at


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