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AMERICAN SIMMENTAL ASSOCIATION WILL CELEBRATE 40TH ANNIVERSARY AT SIMPLACE 2008

Bozeman, MT: American Simmental Association (ASA) members will assemble in Urbana, Illinois on April 8-9, for SimPlace 2008. The theme of the conference is “The Science of Making Better Cattle and Better Beef” with the 40th Anniversary Celebration highlighting the event.

The Holiday Inn and Conference Center will serve as SimPlace headquarters. The University of Illinois (UI) Research Facility in Urbana, Illinois is the site of the ASA feed efficiency trial being done in conjunction with UI and Montana State University. SimPlace will kick off with a tour of the facility.

ASA will take advantage of the meeting to promote programs such as SimChoice Source & Age Verification and the 70-70 Beef Marketing Grid. Many of the industry's leading animal scientists and authorities will be on hand to discuss efficiency, genetics and profitability.

Registration forms are available at www.simmental.org, the February issue of The Register and the Spring issue of SimTalk. Call ASA at 406-587-4531 for more information.

SimPlace 2008 Schedule:

Tuesday, April 8

8:00 am – 10:30 am -- Tour of University of Illinois Research Facility. Highlighting ASA Carcass Merit Progeny

10:30 am -- ASA Internet Demonstration, Dr. David Kirschten

12:30 pm – 12:45 pm      -- Welcome

Afternoon Session

12:45 pm – 1:15 pm -- Dr. Larry Cundiff USDA Meat Animal Research Center

1:15 pm – 1:45 pm -- Dr. John Pollack, Cornell University

1:45 pm – 3:00 pm -- Dr. Larry Berger and Dr. Dan Faulkner University of Illinois

3:00 pm – 3:30 pm -- Break

4:00 pm – 4:30 pm -- Dr. Mike MacNeil, USDA – Miles City

4:30 pm – 5:00 pm -- Dr. Wade Shafer, American Simmental Association

5:00 pm – 5:30 pm -- Q & A – Tommy Brown Chairman Breed Improvement, President Elect BIF

5:30 pm – 6:00 pm -- Marty Ropp, American Simmental Association

Evening Reception – 40 Years of Great Science and Great Cattle

6:30 pm -- Celebrate the American Simmental Association's 40th Anniversary.

Wednesday, April 9

Genetics Add Value in a Disorganized Industry

Make More Profit in the Cow Business -- Moderator Dr. Bob Weaber

7:00 am -- Continental Breakfast

7:45 am – 8:15 am -- Dr. Bob Weaber, University of Missouri

8:15 am – 8:45 am -- John Welch, CEO, Spade Ranches

8:45 am – 9:15 am -- Dr. Darrell Wilkes, ABS Global

9:15 am – 9:45 am -- Dr. Wade Shafer, American Simmental Association

9:45 am – 10:45 am -- Coffee Break

Make Better Feeder Cattle – Then Get Paid for Them -- Moderator Dr. Scott Greiner

10:30 am – 11:00 am -- Dr. Scott Greiner, Virginia Tech

11:15 am – 12:15 pm -- Mike John, Beef Marketing Manager, MFA Incorporated Jim Akers, COO Bluegrass Stockyards

12:15 pm – 12:30 pm -- Q & A

12:30 pm – 1:30 pm -- Lunch and Speaker Dr. Greg Doug, NCBA

The Role of Genetics in Cattle Feeding Profitability -- -Moderator Dr. John Paterson

1:30 pm – 2:00 pm -- Dr. John Paterson, Montana State University

2:00 pm – 2:30 pm -- Dr. Rick Funston, University of Nebraska

2:30 pm – 3:00 pm -- Tom Brink, Five Rivers Cattle Feeding, LLC

3:00 pm – 3:15 pm -- Q & A

3:15 pm – 3:45 pm -- Coffee Break

Packers Need Profit, Too -- Moderator Dr. Gene Rouse

3:45 pm – 4:15 pm -- Dr. Gene Rouse, Emeritus, Iowa State University

4:15 pm – 4:45 pm -- Mark Guge, TwoRiver Cattle Company, LLC

4:45 pm – 5:15 pm -- Tim Schiefelbein, JBS Swift & Co.

5:15 pm – 5:30 pm -- Q & A

5:30 pm – 6:00 pm -- Dr. Doug Parrett, University of Illinois

6:00 pm – 6:30 pm -- Sponsored Break

6:30 pm – 9:00 pm --“Planning for Success – Another 40 Years”

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