Cattle Today

Cattle Today



The North American Limousin Foundation (NALF) has announced its Limousin Promoter of the Year award, which goes to someone in allied industry who has advanced the Limousin breed through marketing, education or research.

For a lifetime of devoted work toward helping cattle producers increase their net returns, Harlan Ritchie, Ph.D., distinguished professor emeritus of animal science at Michigan State University (MSU), East Lansing, received this year's recognition.

“Dr. Ritchie is an outstanding leader in improving beef cattle through balanced selection practices and intelligent management,” said Kent Andersen, Ph.D., NALF's executive vice president. “He has helped the industry see the value of production efficiency and leaner, faster-growing animals while communicating the pitfalls associated with extremism.”

“He has been a positive influence in the lives and careers of countless students, livestock producers and animal scientists,” Andersen added.

Ritchie was an Extension beef cattle specialist from 1974 to 2003, and he served as the MSU Extension animal science program leader from 1975 to 1995. He is the author or co-author of 200 scientific and technical articles, 195 Extension papers, 350 trade-journal articles, and more than 400 newsletter articles. From summer 2000 to summer 2007, he penned the “Beef Herd Management Tips” column in NALF's quarterly Bottom Line publication for commercial cattle producers.

A popular teacher, respected researcher and prolific writer, Ritchie has addressed livestock producers in 38 states, Canada, Mexico, Argentina, Australia and Europe. He also has judged the national shows of 13 beef breeds in the United States and Canada.

Ritchie received the highest honor awarded in the U.S. livestock industry – induction into the Saddle and Sirloin Portrait Club – in 1994. The International Stockmen's Hall of Fame inducted him in 2003. The following year, BEEF magazine included him in its “Top 40” list of those who had contributed to building a dynamic, exciting beef industry.

The North American Limousin Foundation (, headquartered in Centennial, Colo., provides programs and services – including genetic evaluation of 5,000 active sires – to more than 4,000 members and their commercial customers. The Limousin breed and its Lim-Flex® hybrid lead the beef industry in muscle-growth efficiency and ideally complement British breeds.


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