Cattle Today

Cattle Today



Lincoln, Neb. – In a bold move to offer bull buyers more valuable information about their breeding stock, the Braunvieh Association of America (BAA) National Braunvieh Influencer Bull Test Sale will offer a select group of bulls and a first-ever buy-back opportunity on April 9, 2008. This premier sale will be held at the Manhattan Livestock Auction at Manhattan, Kan. The sale will feature more than 45 yearling bulls and more than 35 long yearling bulls, from breeders across the country.

Commercial bull buyers and Braunvieh breeders will have the opportunity to compare the best Braunvieh genetics with measured performance records as well as select herd bulls using residual feed intake data.

Performance evaluation beyond the norm is the key to this unique test, which uses the patented GrowSafe® feed-intake and behavioral-monitoring system to evaluate residual feed intake (RFI) of all the animals on feed. While all standard performance data is measured – average daily gain, weight per day of age, carcass traits as indicated by ultrasound and breeding soundness – it's the assessment of residual feed intake that will give commercial producers unique data to select the bulls that will be more profitable to them as sires.

The BAA is one of the first breeds in North America to begin RFI testing and offering that data to bull buyers. A relatively new measure of feed efficiency, residual feed intake (RFI) is an individual record taken during long-term feeding trials that measures feed offered, feed refused and average daily gain. With the RFI trait heritability at 40 percent, RFI measurements will be a valuable tool for bull buyers when marketing their calves. “Next to having a live calf to sell, feed efficiency is viewed by many cattlemen as the single most important factor in profitability,” said Mark Nelson, BAA executive vice president.

“While Braunvieh cattle are more feed efficient than most breeds, they are truly unique in being able to lower yield grades while generally not lowering quality grades, Nelson said. “This makes them the sire of choice for cattlemen who seek profitability in feeding and grid marketing their calves.”

In addition to purchasing bulls that have been uniquely tested, cattlemen can benefit from an exclusive calf buy-back program, offered by Braunvieh Beef LLC, a newly formed business entity. This program is essentially putting a marketing guarantee behind any calves sired by bulls purchased at this sale. Under the terms of a contract, Braunvieh Beef LLC will purchase calves sired by bulls from the National Braunvieh Sale and will pay producers a premium over the price being paid at their local market.

In addition to a guaranteed buyer at a premium, the producer will avoid paying a sale barn commission, save on shrink and have the ability to sell their calves, without color prejudice, for a premium. “Our hope is that the benefits of Braunvieh Beef LLC, will put more money into producers' pockets than if they sold their cattle through normal methods,” said Steve Whitmire, of Braunvieh Beef LLC. Additional program details are available at

Sale bulls have been on test at the Green Springs Bull Test Center, Nevada, Mo. and initial data is now available at This site also gives extensive background on the GrowSafe® system, RFI testing, the Braunvieh breed and full sale information.

Don't miss this premier sale – the foremost opportunity for commercial bull buyers and Braunvieh breeders alike to compare the best Braunvieh genetics with measured performance records and to select herd bulls using residual feed intake data. For more information about the Braunvieh Influencer Bull Test Sale, call Mark Nelson, BAA executive vice president, at (402) 984-8263 or visit the Web site


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