Cattle Today

Cattle Today



Denver, Nov. 5, 2008 --The 2009 International Livestock Congress-USA (ILC-USA) will be held January 13 in Denver, Colo. The program, “Global Beef – Meating the Demand” will provide beef producers, packers, retailers, students and other industry leaders perspective on how the world's largest retailers are meeting the protein demands of their consumers and, in turn, what those retailers are demanding of the suppliers of protein.

“Producers today need to know how to produce for the global market,” said Clint Peck, program committee co-chairman. Peck also serves as a director of Montana Beef Quality Assurance, Montana State University.

Dr. Lowell Catlett, world-renowned futurist will set the stage with his presentation on the Globalization of the Beef Business. This will be followed by a panel discussion, Global Beef Market Drivers, during which speakers representing the largest food retailers in the USA, UK, Europe and Mexico will outline the supply, demand and marketing strategies used to reach their customers. Confirmed speakers are Charlie Winters, vice president of fresh meat & deli operations, Costco Wholesale and Ramon Lozano, director general of RYC Alimentos, Mexico.

The Leadership Luncheon speaker is Deborah Perkins, executive director of food & agribusiness research and advisory, Rabobank International.

Additional sessions will address critical issues facing today's livestock industry, including:

•      Complying with COOL - Dr. Craig Morris, deputy administrator livestock and seed, U.S. Department of Agriculture (USDA) Agricultural Marketing Service

•      New Generation Growth Technologies – Where Do They Fit? Dr. Daryl Tatum, professor of animal science, Colorado State University

•      Places, to Save; Places to Spend at the Ranch- Dr. John Paterson, extension beef specialist, Montana State University

•      The State of Global Trade- Dr. Chuck Lambert, deputy under secretary for USDA's Marketing and Regulatory Programs

•      Wrapping It All Together - A fast and lively “point-counterpoint” discussion between two top beef industry analysts, Dr. Tom Field, executive director of producer education, National Cattlemen's Beef Association and Dr. John Paterson, to end the day.

“Regulations, opportunities, fuel and finances are even larger challenges for livestock producers in today's global economy” said Van Ricketts, DVM, director of sure health and corporate accounts, Merial. “Each of these presenters are recognized industry experts who will provide participants with valuable and useful 'hands on' information that is needed to succeed in today's business climate,” continued Ricketts.

Two optional Pre-Congress tours will be offered on Monday, January 12, 2009. Tour 1 will visit a packing plant and either an ethanol plant or a feedlot. Tour 2 will visit a major retail case-ready processing plant and new product demonstration at National Cattlemen's Beef Association headquarters.

The ILC-USA 2009 will be held at the Renaissance Denver Hotel at 3801 Quebec Street. Please call 303-399-7500 for a special room rate of $87 that has been secured for conference attendees who specify ILC-USA. The cost of registration is $165 through December 12, and $195 thereafter. Students may attend for $100. Registration includes the conference, grounds admission to the National Western, and all January 13 activities, including a beef tasting experience. For schedule and registration information, visit or call 303-777-5662.

Another element of the ILC-USA is the Student Travel Fellowship Program, presented by the International Stockmen's Education Foundation (ISEF). The fellowship program allows 12 students from around the world to take part in the ILC-USA and a career workshop concentrating on their futures in the industry. The ISEF focuses on cultivating and encouraging future thought leaders of the industry by providing an interactive real-world environment and experience to senior or graduate-level students from universities around the world through the fellowship program.

The International Livestock Congress is produced and sponsored in part by the National Cattlemen's Foundation, the National Western Stock Show and the International Stockmen's Educational Foundation.

Celebrating its 35th anniversary, the National Cattlemen's Foundation advances the future of the beef industry with passion and urgency.

Established in 1906, the National Western Stock Show is recognized as the premier livestock show in the United States and has attracted more than 3000 international visitors from 44 countries in the past seven years. The National Western International Agribusiness Center was formed in 1981 to address the growing international interest in the show.

The International Stockmen's Educational Foundation works to partner with established livestock events or organizations in furthering its mission to build global beef networks and focus on the emerging issues and challenges facing the beef industry from an international perspective.


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