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VIATOR NAMED ULTIMATE GENETICS MARKETING V.P.

Wheelock, Texas – Cheramie Viator of Franklin, Texas has joined Ultimate Genetics as the Vice President of Marketing.

“Cheramie's experience in marketing cattle worldwide will allow her to be a strong addition to the staff at Ultimate Genetics,” said Mark Cowan, President of Ultimate Genetics. “Her strong work ethic and cattle knowledge will help open new opportunities for the company and continue to build on the phenomenal growth of the past several years.”

Viator will manage the marketing of semen for both Ultimate Genetics and Camp Cooley Ranch, as well as embryos and reproductive services.

“I look forward to working with Ultimate Genetics' customers both domestically and internationally. Domestically, we will expand opportunities for our customers and strive to find innovative marketing methods. For our international customers we will grow our sire lineup and embryo packages.” Viator said. “As we move towards a global market in the beef industry, Ultimate Genetics will become a preeminent genetic supplier.”

Viator graduated from Texas A&M University in 1992 with a bachelor's degree in Animal Science. Previously, she worked as a marketing and cattle consultant out of Franklin, Texas and a sales person for Camp Cooley Ranch for seven years.

Ultimate Genetics is the South's premier full service genetics company, providing collection and storage services, semen, embryos and equipment for the bovine breeding industry. The company has clientele worldwide and has become a leader in providing embryo transfer services, an annual Artificial Insemination school and consulting services.

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