Ohio, Feb. 4, 2009 – To support its network of global partners, Certified Angus Beef LLC has appointed Geof Bednar, Smithville, Ohio, as director of international sales for the Certified
Angus Beef ® brand. Bednar, who has been with the company for more than four years, will oversee the brand's international initiatives and work with licensed partners in 39 countries.
In his new role, Bednar will focus on elevating the success of the brand's international partners and support continued growth of the brand around the globe. He will also pursue an active role with the U.S. Meat Export Federation to sustain continued cooperation in international programs.
Previously, Bednar focused on building the brand's partners and presence in Canada as an executive account manager. He joined the company in 2005 after working for Michigan State University as a teaching and extension specialist in the beef cattle field. Bednar also spent more than 20 years in the purebred cattle industry and has a Bachelor of Science from The Ohio State University.
The Certified Angus Beef ® brand is a cut above USDA Prime, Choice and Select. Less than 8 percent of beef earns the brand, which is known for its flavor, tenderness and juiciness. It is sold in 39 countries across the globe by more than 13,500 of the world's leading restaurants and grocery stores. For a list of local grocer and restaurant locations, or for recipes and cooking tips, visit www.certifiedangusbeef.com.