MATT REZNICEK JOINS COW CREEK RANCH

Cow Creek Ranch, LLC, announced that Matt Reznicek has joined the family ranching operation located near Aliceville, Ala., on August 1, 2009. Matt comes on board as a key member of the ranch management team of Cow Creek Ranch.

“Matt brings a unique level of experience and history to our operation. He grew up in the cattle business and has an Ivy League education. But his real strength comes from his invaluable experience in the corporate world along with his experience in nearly every segment of the beef business. Matt's foundation and knowledge makes him an extremely valuable asset to the Cow Creek Ranch team,” says his father, Joe Reznicek.

Matt got his industry start as a child growing up on Reznicek Farms and later as a teen on Cow Creek Ranch. From 1996 to 2000, Matt managed Cow Creek Ranch's South American cattle operation in Uruguay, South America. After returning to the states, Matt spent the next six years working with Cow Creek Ranch customers in cattle feeding placement and marketing. During that time, he was a founder and manager of Hill Creek Beef Company, which provided valuable production and beef quality data through finishing and marketing feeder cattle derived from Cow Creek Ranch genetics. The company later developed an all-natural branded beef product that catered to upscale restaurants and high-end grocery stores.

Immediately prior to his return to Cow Creek Ranch, Matt was Director of Emerging Markets and Distribution for Infinity Insurance Companies. He managed strategic initiatives including retail, agency relations and direct marketing teams. His responsibilities also included oversight of Infinity's Spanish language marketing content.

Matt received a Bachelor of Arts degree in Economics from Harvard University, Cambridge, Mass., in 1995.

“It's a great time to come back to Cow Creek Ranch and the beef industry. Cow Creek Ranch has built a strong customer base and a genetic product that continues to lead the industry. I look forward to helping lead Cow Creek Ranch into the future,” says Matt.

Cow Creek Ranch is the largest Brangus and Ultrablack breeder in the U.S. and is recognized as the 21st largest seedstock producer in the country. After nearly 25 years in business, Cow Creek Ranch has developed into one of the beef industry's most respected seedstock genetic providers in the United States. Cow Creek Ranch markets 500 Brangus, Ultrablack and Angus bulls annually. Cow Creek Ranch's 300-head Bull Sale and 500-head Commercial Brangus Bred Heifer Sale has been set for Friday and Saturday, October 9 and 10, 2009, at the ranch in Aliceville, Alabama.

For more information, please contact Cow Creek Ranch, 1170 Cow Creek Road, Aliceville, AL, 35442, 205/373-2269, email: cowcreek@cowcreekbulls.com or on the web at www. cowcreekbulls.com







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