NCBA SUMMER CONFERENCE TO BE HELD IN FLORIDA

Washington, June 22, 2011 – National Cattlemen's Beef Association (NCBA) President Bill Donald said U.S. cattlemen need to make plans today to attend the 2011 Cattle Industry Summer Conference Aug. 1-4 in Kissimmee, Fla. Donald, who is also a Montana rancher, said the conference is where cattlemen will focus on developing strategies to build and defend beef demand.

“The summer conference is a very important step in our grassroots policy process,” Donald said. “If cattlemen want to change NCBA policy or be involved in the policy-making process for our industry, they should make plans to attend our summer conference.”

He said attendees will hear from industry experts and NCBA staff on the latest issues affecting the beef industry, including updates on the U.S. Department of Agriculture's Grain Inspection, Packers and Stockyards Administration's proposed livestock and poultry marketing rule as well as progress on the pending trade agreements with Colombia, Panama and South Korea. NCBA members will also attend policy committee meetings to participate in discussions on issues ranging from animal health and food safety to competition and natural resources.

“There are a number of issues facing our industry at this time,” Donald said, “This is where the ball really starts rolling. At the summer conference, it is the task of our producer-driven committees to evaluate and adjust current policies and develop new positions for consideration of the full membership at the 2012 annual convention. It's great to see cattlemen intently working to lay the foundation for the future of our organization and the industry as a whole. After the conference, cattlemen will be better prepared to overcome the everyday challenges facing our industry and, ultimately, capitalize on new opportunities.”

Registration and the full membership brochure are available online at www.beefusa.org. For additional information about the 2011 Cattle Industry Summer Conference not found on the website, call the NCBA Association Marketing Department at 303-694-0305 or e-mail at meetings@beef.org.







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