Bozeman, Mont. -- William Harrell Watts, Jr., Sardis, Ala., has been awarded the prestigious World Simmental-Fleckvieh Federation's (WSFF) Golden Book Award. The American Simmental Association added Watts to the list of prestigious winners at their annual meeting on January 16, in Denver, Colo.

Watts served as chairman of the ASA Board of Trustees during the 1999-2000 year. He was first elected to the board in 1994 and had a calming influence as the organization was experiencing turbulence and disorder. Watt's leadership style and ingenuity during a period of tight budgeting brought the board back to equilibrium. He served as chairman of the Growth and Development Committee for four years and had a key role in keeping the Simmental breed in front of the public.

Dr. Jerry Lipsey, ASA Executive Vice President, made the following comment regarding Watts and his contributions, “Harrell Watts is unique because he not only has contributed to the Simmental breed and Simmental genetics as a breeder but as an association leader and an industry servant to the cattle and beef industries.”

The Watts farm is a family enterprise, owned by Watts and his wife, Cheryl; along with their two sons: William Harrell Watts, III, and John Fielding Watts: and their daughter Margaret Watts Tipton, who works as an anesthetist. The farm has a cowherd of 300 head and also produces cotton, peanuts and timber. “I am humbled and honored to receive this recognition,” Watts said. “To be considered in the same sentence with such an elite group of people who have received this award is humbling.”

The World Simmental-Fleckvieh Federation (WSFF) Golden Book Award recognizes individuals and organizations who have made significant contributions to the development of the Simmental/Simbrah breeds in the United States. The ASA Board, which nominates and approves Golden Book Awards, authorizes up to three awards annually. Recipients of the award receive a plaque from the WSFF and a framed citation signed by the ASA Chairman of the Board. The coveted award is the ASA equivalent of nomination to Hall-of-Fame status.

The American Simmental Association is headquartered in Bozeman, Montana, and maintains the breed registries for the Simmental and Simbrah breeds of cattle. ASA has an active adult and junior membership of nearly 5,000.

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