Kansas City, Mo. — Hereford youth, their families and supporters, will travel to Kansas City for the 12th annual Junior National Hereford Expo (JNHE) sponsored by VitaFerm®, a product line of BioZyme® Inc., July 9-16, 2011.

National Junior Hereford Association (NJHA) members look forward to the event all year, preparing not only their cattle, but also themselves, for a variety of fun-filled and educational activities and contests. Last year, the JNHE drew more than 2,000 people to Indianapolis.

The JNHE is a great Hereford event that brings juniors together from all over the country. At the JNHE youth make lifelong friendships, participate in contests that make them grow stronger as individuals.

“The JNHE is not just a cattle show,” says NJHA member Courtney Tribble. “It is an annual event that develops lasting relationships and helps with the growth and development of the future leaders of our breed.”

At the 2011 JNHE, there will be 23 different contests youth can participate in: everything from quiz bowl to showmanship to the Great American Certified Hereford Beef Grill-off. Also at the event, more than $15,000 is typically awarded in scholarship monies to NJHA members. Not to be forgotten is the highly competitive cattle show. Last year, more than 650 exhibitors from 40 states plus Canada entered 1,610 entries including: steers, cow-calf pairs, bred-and-owned bulls, junior AI bulls, bred-and-owned heifers, junior AI heifers and owned heifers.

Entries for this year's event are due June 1. For entry information, visit

The JNHE is much more than just a cattle show, but a highly anticipated Hereford event, giving youth not only a chance to show off a year's worth of hard work, but also to gain valuable lifelong skills which will mold them into successful adults.

VitaFerm has helped make this event possible since 2006, with sponsorship of the awards banquet. Then the following year and since, the company has been the title sponsor of the JNHE, generously helping to offset the costs for this tremendous event.

BioZyme Inc., St. Joseph, Mo., is an innovative company specializing in livestock nutrition and microbiology. Its VitaFerm Nutrition System is a complete line of vitamin, mineral, trace mineral and protein supplements for livestock, formulated with high-quality ingredients for specific production phases and feeding situations. All supplements contain Amaferm®, an all-natural, direct-fed microbial that optimizes digestive functions and feed utilization. For more information, visit

Other corporate sponsors for the 2011 event include Sullivan Supply/Stock Show University, Tyson Foods and UMB Bank, Kansas City, Mo. “The American Hereford Association (AHA) and NJHA are very appreciative of these corporate partners who help with the cost of the show facilities, awards and meals for the event,” says Amy Cowan, AHA junior activities director.

The NJHA is one of the most active junior programs in the country with approximately 3,000 members. The NJHA's mission is to create and promote enthusiasm for the breed while providing opportunities through leadership, education and teamwork. For more information about the NJHA or JNHE, visit or contact Cowan at or 816-842-3757.

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