Huntsville, Ala. – The Alabama Beef Cattle Improvement Association (BCIA) recently honored William “Bill” Lipscomb as the 2011 Richard Deese Award recipient during their Annual Meeting and Awards Program held in conjunction with the 69th Annual Alabama Cattlemen's Association Convention in Huntsville on March 31st.

The Richard Deese Award was established in 1986 to honor Deese, an extension animal scientist in charge of the BCIA program in the 1970s and early 1980s. The award is presented to individuals who uphold the principles of performance testing and genetic improvement of beef cattle in Alabama. Since 1986, cattle producers, extension workers and beef industry supporters have received the award.

Bill Lipscomb, a fourth generation cattlemen, owns and operates Three L Ranch with his family located near Prattville and also serves as General Manager for Autauga Farming Company in Autaugaville. Bill Lipscomb is a native of Autauga County and a graduate of Auburn University in 1975 with a degree in Agricultural Science. Mr. Lipscomb has earned many honors and has served many leadership roles within Alabama BCIA. He was honored, along with his family of Three L Ranch, as Alabama BCIA's Commercial Producer of the Year in 1998, and he served as president of the organization in 1991. Three L Ranch has actively participated in the Alabama BCIA program since 1971 to maintain performance records and has been honored with numerous BCIA Commercial Herd Awards. In the past decade, Three L Ranch earned BCIA Gold Star Cow Awards for 69 cows and, under Mr. Lipscomb's management, Autauga Farming Company has earned 354 BCIA Gold Star Cow Awards.

Bill Lipscomb is also a leader in many agricultural organizations. He served as president of the Autauga County Cattlemen's Association in 1985-1987, was honored as Autauga County Farmer of the Year in 1996, has served as Chair of the Alabama Farmer's Federation Beef Committee in 2010 and Regional Vice President of the Alabama Cattlemen's Association from 2006-2010. Mr. Lipscomb now serves as a Lifetime Director of the Alabama Cattlemen's Association.

The Alabama BCIA is a non-profit organization seeking to promote, educate and facilitate the use of performance data, record keeping and marketing opportunities to improve the Alabama cattle industry. Formed in 1964, BCIA cooperates with the Alabama Cooperative Extension System of Auburn University under a formal agreement.

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