RFD-TV TO RE-BROADCAST BEEFMASTER FEATURE

San Antonio, May 8, 2013 – On April 8, 2013 Beefmaster Breeders United (BBU) and RFD-TV's The American Rancher premiered an episode featuring the Beefmaster cattle breed and it received positive feedback by Beefmaster breeders, RFD-TV viewers and the general public. Due to the huge success of the episode's premiere on April 8, 2013 the two groups have decided to re-air the episode once again on Mon., May 27, 2013 at 8 p.m. Central Standard Time (CST). The Beefmaster feature will also be broadcasted on the Tues., May 28 episode of The American Rancher at 10 a.m. CST and on Sun., June 2 at 11 a.m. CST. BBU invites the public, cattle industry professionals, all BBU members, Junior Beefmaster Breeders Association (JBBA) members and potential Beefmaster breeders to learn more about the Beefmaster breed and how the breed is positively influencing the beef cattle industry. The episode is also available for viewing 24 hours a day online at the BBU website www.Beefmasters.org, BBU's Facebook page and BBU's YouTube channel.

“We had a great response from our breeders who expressed that the episode did a wonderful job portraying the breed and educating the public about high performing Beefmasters,” said Jason Bates, BBU field service representative. “We are excited that the episode will be re-aired and even more potential breeders will be introduced to this outstanding breed.”

The Beefmaster episode on The American Rancher explores the history of the breed and takes an in-depth look at the Six Essentials - weight, conformation, milk production, fertility, hardiness and disposition; that the Beefmaster breed was founded on over 60 years ago by Tom Lasater. The episode features purebred and commercial cattleman, as well as Hall of Fame pitcher and former BBU President Nolan Ryan, as they discuss why they are utilizing Beefmasters in their cattle operations. The show also examines the importance of the Beefmaster breed to the cattle industry as a whole and how Beefmaster cattle bring unique opportunities to cattlemen and women all over the world. Tune into the re-airing of this outstanding episode to learn from true blue cattlemen and how their ranches embrace the Beefmaster breed.

“The show had an outstanding response. The BBU office received several calls from all over the country inquiring about the Beefmaster breed the day after the show premiered on April 8 and our website also experienced increased traffic,” said BBU Executive Vice President Dr. Tommy Perkins, Ph.D., PAS. “We hope to receive even more breeders and inquiries after the May 27 episode.”

The Beefmaster feature sponsors include Bounds Swinging B Ranch, Collier Farms, Emmons Ranch, Lyssy Beefmasters, McManus Beefmasters, the Lasater Ranch and Cherry Glen Beefmasters. These ranch sponsors are also featured on the episode and can be contacted for Beefmaster genetics.

The American Rancher, hosted by Pam Minick, is entering its eighth year of broadcasting on RFD-TV. The series began in the fall of 2004 and brings audiences in touch with the people and places that make ranching an American lifestyle. The American Rancher is a half-hour television series that reaches a vast audience and premieres each Monday night at 8 p.m. CST and re-airs Tuesdays 10 a.m. CST and again on Sundays 11 a.m. CST. Contact your local cable or satellite provider for RFD-TV channel information.

For more information about Beefmaster Breeders United please contact the BBU office at 210-732-3132 or visit www.beefmasters.org. Stay connected to BBU through Facebook, view our videos on YouTube, follow us on Twitter and receive our news updates through joining our mailing list.

Beefmaster Breeders United (www.beefmasters.org), located in San Antonio, Texas, is a not-for-profit breed registration organization that provides programs and services for its members. Beefmaster, Beefmaster Advancer and E6 cattle are selected on the “Six Essentials” of disposition, fertility, weight, conformation, milk production and hardiness.







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