CATTLEFAX WEBINAR TO BE HELD JANUARY 21

Centennial, Colo., November 20, 2014 Cow-calf producers are at a fork in the road, according to CattleFax, the global leader in beef industry research, analysis and information. The current expansion environment has produced record profitability and exposed the segment to more financial and production risk than any other time in recent history. CattleFax will address this challenge during its next Trends+ Cow-Calf Webinar at 5:30 p.m. MT, January 21, 2015.

Calf prices are nearly $100/cwt. higher than last year at this time, and bred cow values have increased nearly $1000/head in the last year. The dynamic market shift occurring in 2014 has motivated cow-calf expansion and created indecision at the same time.

During the one-hour session, CattleFax analysts Mike Murphy and Lance Zimmerman will discuss how producers can navigate marketing decisions and business plans for the next five to 10 years. To participate in the webinar and access program details, producers and industry leaders simply need to register online at www.cattlefax.com/ meetings. aspx.

Elanco Animal Health is sponsoring the webinar making it free for all cattle and beef producers to benefit from CattleFax's analysis and perspective on factors influencing the cow-calf, stocker and backgrounding businesses. The webinar will include

A winter and spring 2015 market outlook for breeding cattle, calf, feeder cattle and feedstuff markets,

Advice on high-return cowherd and bull purchasing decisions, and

Considerations on the long-term implications of U.S. beef cowherd expansion

The Trends+ webinar is designed to inform cattle producers about current market realities and provide producers with decision-friendly information to assist in making intelligent marketing decisions. More than 1,500 producers have benefitted from the analysis and strategies shared through the webinar series since September 2013.

CattleFax is a member-owned organization that serves producers in all segments of the cattle and beef business. CattleFax is the global leader in beef industry research, analysis and information. Since 1968, the organization's exclusive industry database has set the standard for market information and analysis. Visit www.cattlefax.com to learn more and become a member.







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