Town Creek Farm owner, Milton O. Sundbeck, announced he has named Joy Reznicek as the farm's president, effective June 1, 2014. Mrs. Reznicek has provided strong leadership demonstrating an understanding of ranching and beef cattle industry. Mrs. Reznicek is the second leader of the 21-year old business, succeeding its founder, Mr. Sundbeck, who has headed the operation since its inception in 1993. Town Creek Farm (TCF) operates outside of West Point, Miss.

With a life-long history in agriculture, Mrs. Reznicek and her late husband, Joe, grew their principal business, Cow Creek Ranch, into one of the most respected Brangus seedstock enterprises in the Southeast. Together they established the largest herd of Brangus and Ultrablack cattle in the United States. During the past 25 years, Cow Creek Ranch created a strong brand name throughout the United States and Central and South America. Mrs. Reznicek continues to operate Cow Creek Ranch with her nephew, Jeff Reznicek.

In 1993, Cow Creek Ranch bred their registered Angus cows to Brangus bulls and called their progeny Ultrablacks. They began actively marketing them in 1996 and trademarked the Ultrablack name in 1998. In 2005, Cow Creek Ranch sold the Ultrablack trademark to the International Brangus Breeders Association which now is a growing component of their breed registry. Mrs. Reznicek was reared on a generational family ranching operation in south central Texas. She received a B.S. degree in Agriculture Communications from Texas Tech University, Lubbock.

Town Creek Farm has established itself as a premier supplier of Brangus and Ultrablack seedstock in the southern United States. They are focusing on producing environmentally adaptable, forage-driven genetics that function in commercial cattlemen's domains. The foundation Town Creek cow herd originated from Cow Creek Ranch genetics. They've continued the same discipline to fertility, forage sustainability and production efficiency.

Town Creek Farm will hold their annual 150-head bull sale and 300-head commercial Brangus bred heifer sale on Saturday, October 18, 2014, at Town Creek Farm, near West Point, MS. For more information contact TCF at 662/494-5944; by email at; or on the web at

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