BBU ANNOUNCES NEW EXECUTIVE VICE PRESIDENT

San Antonio, March 3, 2014 --Beefmaster Breeders United (BBU) welcomes Bill Pendergrass to the team as the new Executive Vice President. With an interest and genuine care for cattlemen and the beef industry, Pendergrass expresses that his life's work is advocating for ranchers, helping the purebred sector embrace the future and actively establishing the importance of the Beefmaster breed for the benefit of its breeders and the beef industry in general.

BBU is also proud to announce that the position of Executive Vice President has been restructured to reflect the new objective of teamwork. With Pendergrass taking on the roll of Executive Vice President he will focus on commercial marketing, field services, the Junior Beefmaster Breeders Association and representing the Beefmaster breed at industry events. Collin Osbourn, formerly the Chief Operating Officer, will now serve as the Chief Financial Officer and his responsibilities will include overseeing the financial and office operations that occur within BBU. In simple terms, the Executive Vice President position's responsibilities were spread between Pendergrass and Osbourn to create a more efficient and well oiled Beefmaster machine. Pendergrass and Osbourn, along with the rest of the BBU staff, will work closely as a team to ensure that Beefmasters remain "The Best of Both Worlds".

"This restructure has created a team that is going to be better for the membership and will push the association to the next level," said BBU President Steve Emmons. "Staff, BBU members, directors and officers are all essential to this team. Each person is important to the success of the breed and we need to pull together to move forward. Team Beefmaster is an unstoppable force and Beefmasters will become the American breed of choice."

Bill Pendergrass has 23 years of experience in the cattle industry and throughout these 23 years he has worked in both the Association and private sector. Pendergrass' career experiences include positions as Field Representative with the American International Charolais Association, Genetics Marketing at Camp Cooley Ranch, Executive Vice President of the Tennessee Cattlemen's Association, Southeast Manager of Future Beef Operations and most recently serving as the General Manager of Rio Ranches in Hempstead, Texas. Pendergrass comes to Beefmaster with a diverse background that literally spans the production chain from the ranch to the retailer, with valuable time also spent at both breed and state cattlemen's associations.

A native of Blountville, Tenn., Pendergrass received a Bachelor of Science degree in Animal Science from Middle Tennessee State University. Pendergrass and his wife Cathy will be moving to San Antonio, Texas and have two grown children who reside in Woodbury, Tenn., a son attending Sam Houston State University and a son attending Texas A&M University. Pendergrass began his duties as Executive Vice President on March 3, 2014.

"I can't think of a breed that offers more to the beef industry than Beefmaster. The proven performance and profit advantages Beefmaster genetics provide are even more valuable today as we rebuild our nation's cowherd," said BBU Executive Vice President Bill Pendergrass. "I look forward to working closely with Beefmaster breeders as we improve the bottom line of commercial cattlemen everywhere."

For more information please call the BBU office at 210-732-3132 or visit www.beefmasters. org. Stay connected to BBU through Facebook, follow us on Instagram, view our videos on YouTube, follow us on Twitter and Pinterest, as well as receive our news updates through joining our mailing list.

Beefmaster Breeders United is a not-for-profit breed registration organization that provides programs and services for its members. Beefmaster, Beefmaster Advancer and E6 cattle are selected on the "Six Essentials" of disposition, fertility, weight, conformation, milk production and hardiness.







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