Auburn, Ala. – The 2014 Regional Beef Cattle Conference will focus on “Rebuilding for a Sustainable Future.” Sponsored by the Auburn University Department of Animal Sciences and Alabama Cooperative Extension System, the conference is an opportunity for beef cattle producers to learn the latest industry trends and concepts.

The conference will be held June 13 – 14 at the Auburn University College of Veterinary Medicine's Overton-Goodwin Center and other campus facilities. Before May 16, the registration fee is $80. Late registration is $160. Learn more about the conference including registration information at 1fMPuAC .

The two-day event features speakers from across the nation. “Financial strategies, technology, best management practices and industry leadership are the major themes of the program,” according to Dr. Wayne Greene, Animal Science Department Head. “The program is geared to cattlemen in all phases of the industry especially cow-calf producers, stocker or feeder operations within the Southeast region and beyond. It promises to deliver an excellent program that will be of interest to all facets of the beef industry."

The conference will be a unique forum of producers, educators, and scientists from the nation's leading beef cattle land grant universities and allied industries. Beef Cattle 101, a series of interactive workshops are planned Friday morning. There is an additional $20 charge for these interactive workshops.

Program highlights include:

Keynote Address: Troy and Stacy Hadrick, two of the nation's top advocates for agriculture, will challenge conference participants with their message that everyone needs to be an advocate for agriculture. Troy and Stacy grew up on ranching operations in South Dakota. The couple have spoken widely helping people involved in agriculture find their voice and confidence to share their story. The Hadricks believe that connecting people with agriculture should be on producers' and farmers' daily chore list every day.

Beef Cattle 101: Preconference workshop series includes soil and forage management; reproductive management and artificial insemination; fabricating beef for the freezer; Beef Quality Assurance training; and a youth leadership workshop.

What's it Going to Take to be Sustainable?: Taking the Pulse of the Beef Industry: Wes Ishmael, Contributing Editor to Beef Magazine, will offer his perspectives on the current status of the U.S. cattle industry and where it needs to go.

Blueprints for Rebuilding the Numbers: Dr. Justin Rhinehart, University of Tennessee. He will address the economics of retaining females or stockering heifers as well as the economic value of managing genetics, genetic defect detection and how sexed semen fits into the rebuilding blueprint.

How to Grow Rich in the Cattle Business: Dr. John Anderson, Deputy Chief Economist, American Farm Bureau Federation.

The Sustainability Challenge for the Cattleman – Good News Updates on Management Practices and Technologies Research: Dr. Jude Capper, Adjunct of Dairy Science in the Animal Sciences at Montana State University. She focuses her research into the environmental impact of beef production.

Future Structures for Sustainable Beef Production: Tom Brink, formerly Chief Risk Officer and Senior VP, JBS Five Rivers Cattle Feeding, LLC. He will offer insight into what segments of cattle industry desire now and what they will want in the future.

Droughts, Floods, Storms - Climate Change/Variability and Southeastern Beef Production: Dr. Brenda Ortiz, Extension Specialist and Assistant Professor, Crop, Soil & Environmental Sciences, Auburn University. Ortiz will address climate change, variability and impacts already being felt and what does it mean for the beef community?

Fielding a Winning team in Life and Business: Joe Whitt, cattleman and former Auburn University football coach, will highlight the parallels of coaching a winning team to rebuilding the cattle industry.

Saturday morning breakout sessions will focus on animal health, reproduction, nutrition, economic decision-making and ongoing research relevant to the cattle community.

Due to limited capacity and strong demand, early registration is strongly encouraged. For more information on the conference or corporate partnership opportunities, contact Candi Vann at 334-844-1521 or visit 1fMPuAC for updates.

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