Town Creek Farm and the Southeast Brangus Breeders Association hosted the annual Brangus Fall Conference and SBBA Field Day in West Point, Miss., August 20-22. Attracting more than 190 members, committee representatives and producers from 13 states and 1 from South America, the events were fun and informative for all.

The event kicked off Thursday, August 20, with a Three-Man Golf Scramble at Old Waverly Championship Golf Club and a Skeet Shoot at Prairie Wildlife Preserve. By noon it was back to business with committee meetings at the Town Creek Farm Pavilion, and a "Chat and Chew" social concluded the evening.

Friday jumpstarted the Trade Show and continued with committee meetings throughout the morning. The afternoon began with the Brangus Conference luncheon with Chandler Keys, Principal at Keys Group, headlining the event. Keys spoke about his background in the agricultural industry along with issues producers face when raising beef.

"It is an iconic product that the suburban household loves," Keys said. Even with elite societies pushing at producers all the time, the public loves to eat beef and it is consumed all around the world. Keys stressed the importance for operations to understand one another within the cattle industry. He touched on the topics of environment, antibiotics, farmers markets, the urban and rural divide and politicians.

Following the luncheon, Friday's schedule included a Board of Directors meeting and the evening concluded with a Country Hoedown. Live music by The Cedar Creek Ramblers provided fun and entertainment for all that evening.

A large crowd gathered on Saturday, August 22, 2015, at the Town Creek Farm Pavilion for the Cattleman's Field Day. Participants in attendance enjoyed coffee and donuts while they registered and mingled with fellow cattlemen and cattlewomen.

After a brief welcome from Town Creek Farm's Owner, Milton Sundbeck, Dr. Tommy Perkins took the microphone for a quick introduction of guests, board members and staff, and welcomed everyone to an exciting event. John McKnight of Searcy, Arkansas, assumed the lead for the remainder of the day serving as guide and moderator for each session throughout the day.

Following the welcomes and introductions, participants headed to Town Creek Farm's working facilities to view Brangus and Ultrablack bulls along with some Cow Creek Ranch Commercial Females. Federico Maisonnave talked the Town Creek Bulls along with breeding strategies and goals of the Town Creek Farm Program. The 18-month old and coming 2-year old bulls exemplified those goals of being moderate framed, thick made cattle that will be able to thrive on forage. Jeff Reznicek of Reznicek Ranch and Cow Creek Ranch spoke about the females on display. The group of commercial females highlighted their program of producing attractive, functional females that will work in a forage-based system with minimal external inputs. Customers have a long history of demanding these females through both the Cow Creek Ranch and Town Creek Farm Sales. Joy Reznicek wrapped up the session by providing an overview of the Cow Creek Ranch and its history, its current state, and the goals for the next few years and how those things are fitting into the Town Creek Farm program.

Participants then loaded onto wagons for a trip out to the pastures to view some test plots where different weed management tactics have been applied. David Rich of Dow AgriSciences led the group in a great session that included not only weed identification but also looking at the test plots and seeing the differences in success that different chemicals had on managing the various types of weeds in the grazing pasture.

Another wagon ride took participants back to the Town Creek Pavilion for some cold water, along with a Herd Biosecurity Presentation from Dr. Jim Brett of Mississippi State University. Dr. Brett talked herd health strategies along with some nutrition and a highly active question and answer session.

Perhaps the most sought after session followed with a Town Creek Farm Burger Lunch! Participants enjoyed a great lunch and interacted with fellow cattlemen and women. Joy Reznicek took the opportunity as President of Town Creek Farm to introduce all the staff that make things run smoothly.

A panel discussion focused on "What You Wanna Give - From Steaks to Bulls" followed. John McKnight introduced each of the panelists, Cliff Coddington, General Manager of Longino Ranch in Florida; Sam Blakeney, Order Buyer from Mississippi; and Chandler Keys, Principal of the Keys Group in Maryland. Together these men encompassed multiple sectors of the beef industry and provided for a lively interaction with participants on numerous current issues facing the industry.

Dr. Allen Williams of Starkville, Mississippi, had the daunting task of closing the day's activities. But he brought humor and excitement as he talked about the Future of the Beef Cattle Industry. Dr. Williams highlighted trends in cattle numbers, beef costs and the importance forage will continue to have in our industry.

As a final close out of the event, Joy Reznicek and Milton Sundbeck thanked the participants for their attendance and engagement in the day's activities.

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