by: Blair Fannin
Texas A&M AgriLife Extension Service

College Station, Texas – With consumer interest heightening about where their food comes from, grass-fed beef producers will have the opportunity to learn more about marketing opportunities and production trends during a May 26-27 conference in College Station.

The conference will cover a broad range of important topics pertaining to grass-fed beef production and is open to both beef producers and consumers.

Dr. Rick Machen, Texas A&M AgriLife Extension Service livestock specialist in Uvalde, said producers can learn about all aspects of grass-fed beef production techniques at the conference, which will be held at the Rosenthal Meat Science Building, 488 Olsen Blvd on the Texas A&M University campus.

“One of the highlights will be hearing from Jason Van Tassell with Paniolo Cattle Co., Parker Ranch in Hawaii,” Machen said. “This will be a great opportunity for conference participants to hear first-hand about grass-fed beef production practices from a producer, and possibly take home some of the methods they learn and apply to their own operation. We are also excited to have Hawley Poinsett, senior nutrition manager with the Texas Beef Council, to share nutrition concepts and strategies.”

Forage sustainability will also be another topic discussed in-depth at the conference, Machen said.

“As always, a significant emphasis in this year's conference will be the importance of a sustainable forage supply in both quantity and quality, perhaps the most difficult part of a grass-fed beef production system.”

Topics and speakers the first day of the conference include:

*A view of the U.S. Beef Industry from 30,000 feet, Dr. Ron Gill, AgriLife Extension beef cattle specialist.

*Growing Forages for Grass-fed Beef, Dr. Monte Rouquette, Texas A&M AgriLife Research forage specialist, Overton.

*Your Check-off Dollars at Work, Russell Woodward, Texas Beef Council executive director, Austin.

*Defining Natural, Grass-fed and Organic Production Systems, Machen.

*Cattle Best Suited for Grass-fed Beef, Dr. Stephen Hammack, AgriLife Extension beef cattle specialist, Stephenville.

*Preventive Herd Health Management, Dr. Joe Paschal, AgriLife Extension beef cattle specialist, Corpus Christi.

*Adding Grass Finishing to a Cow/Calf Enterprise, Van Tassell.

Topics and speakers the second day of the conference includes:

*Fabrication from Carcass to Retail Cuts, Dr. Davey Griffin and Dan Hale, AgriLife Extension meats specialists, College Station.

*The Tale of Two Beefs, Hawley, senior nutrition manager, Texas Beef Council.

There also will be a producer panel on producing and marketing grass-fed beef. Panelists will be Sam Keller, Hillside Beef, Fredricksburg; Tassell; and Cody Marburger and Nichole Francis, Nolan Ryan Beef, Huntsville.

Registration is $250 through May 17 and $300 after. To register online, visit https://agrilife enter keyword “grassfed.” For more information on SARE, go to

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