WORLD BRANGUS CONGRESS HELD IN SOUTH AFRICA

Thaba ‘Nchu, South Africa – From May 9-12, 2016, Brangus enthusiasts from around the globe attended the 8th World Brangus Congress to enjoy a great educational and social event. Over 250 cattlemen from Argentina, Australia, Brazil, Costa Rica, Paraguay, South Africa, United States, and Uruguay enjoyed the week long festivities hosted by the Brangus Society of South Africa. Participants enjoyed seeing impressive Brangus and Red Brangus cattle all while experiencing the rich South African culture. Guests enjoyed the opportunity to see the native wildlife along-side the Brangus cattle. White rhinos, elephants, lions, leopards, sable, giraffe, springbok and many other animals were admired in their natural environments.

“The United States was represented by ten IBBA members during the event,” said Tommy Perkins, Ph.D., IBBA Executive Vice President. “South Africa did an outstanding job of hosting the event. Their cattlemen displayed functional, efficient and hardy Brangus cattle to the world.”

The week started off with a ranch visit high above sea level at the Mount Olive Brangus Ranch. Hosts Christopher and Kiren Sparks displayed Brangus, Red Brangus and Nguni cattle after lighting the “Torch of Hope.” A traditional South African lunch was prepared by the Sparks family and enjoyed during educational presentations made by Dr. Ben Greyling, Dr. Frans Jordaan and Mr. John Rafferty.

Delegates from each of the eight countries participated in a Federation of Brangus Associations (FIBRA) meeting to conclude the first day. It was agreed that the Congress would continue to be held every two years with the USA being the 2018 host and Argentina hosting the 2020 World Congress.

Day two included a passing of the “Torch of Hope” from South Africa to the United States after a welcome by South Africa Brangus Society President, Sias Booysen. Educational presentations on DNA use, beef cattle economics and world trade completed the morning activities. Afternoon attendees were amazed with the great presentation by international marketing expert Peter Cheales. Cheales spoke of the importance of making your customer number one at all cost as a branding option. The day concluded with representatives from Australia, North America, South Africa, and South America presenting information on the status of Brangus cattle in each country represented.

The following day was spent evaluating the nearly 200 head of cattle that were brought to the show by the South Africa Brangus breeders. Although heavy rains fell on the show facility, it didn't dampen the spirit of all attendees as they were exposed to outstanding Brangus and Red Brangus show cattle. The cattle were shown loose in the ring and not at halter which is customary in other countries.

Le Roc Brangus Stud hosted the group on the last day of the Congress. The Mornay Verster family, the largest registered Brangus breeder in South Africa, presented a herd of efficient, environmentally adapted Brangus cattle to the guests. The featured speakers discussed live cattle evaluation, importance of data submission and other management practices. The day ended with the World Congress' final Gala event. Participants enjoyed the honoring of the 8th World Brangus Congress show champions.

Members of the South Africa Brangus Society should be proud of the event. They put on a first class Congress with impressive cattle, outstanding speakers, and plenty of food and drinks.

Be sure to mark your calendar to attend the 9th World Brangus Congress in March 2018 in Houston, Texas. All IBBA members are encouraged to attend. Contact the IBBA office at 210-696-8231 or visit www.GoBrangus.com for more information and a complete schedule.







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