The GENETRUST partners are pleased to announce the promotion of Cody Gariss to the lead role as CEO/PRESIDENT of GENETRUST. Cody has been involved with GENETRUST since its formation in 2009. His role and responsibilities have increased significantly over that period of time, excelling in whatever responsibility he has assumed within the organization. The GENETRUST partners feel that his ability and potential within this new role is unlimited and look forward to growing and expanding with him.

Vern Suhn, who has been the managing partner and President of GENETRUST since its formation, has decided to step down in that role effective June 1, 2018. Vern will remain an active participant in GENETRUST, staying involved as a founding partner and remaining a member of the board of directors of GENETRUST. In addition, Vern will continue to assist in marketing and sales throughout the six GENETRUST sales per year while aiding in the transition of the GENETRUST leadership change. GENETRUST will continue to have one of their annual foundation sales at Suhn Cattle Company the 4th Tuesday of March each spring. The GENETRUST partners appreciate the leadership Vern has had provided the organization since its inception, and look forward to his continued guidance and insight in shaping the future of the organization.

Cody is uniquely qualified to assume this role, understanding the challenges the GENETRUST commercial customer base faces because he lives it himself. Growing up on a diversified cattle operation in Lamar, Missouri, he attended Missouri State University and graduated with honors from MSU with a major in Animal Science and a minor in economics in 2005, returning to the family operation following graduation. In addition to their seedstock operation, he is co-owner/operator of a commercial cow/calf operation and large backgrounding/stocker operation, retaining ownership in the majority of the Brangus sired cattle produced there.

Prior to the formation of GENETRUST, Cody worked in a consultant and procurement role for both Suhn Cattle Company and Chimney Rock Cattle Company in their respective annual Brangus seedstock sales. Since the inception of GENETRUST, Cody's responsibility has increased progressively and he has been involved in marketing/advertising, semi-annual newsletter production and content, catalog production, sale cattle evaluation & preparation, herd consulting, and breeding recommendations. He has been primarily responsible for all aspects of the “Spring Fling” online embryo auction that has helped broaden the GENETRUST customer base nationally and internationally.

Over the last 10 years, every member of GENETRUST has been impressed with Cody's ability and potential. Bill Davis, owner of Chimney Rock Cattle Company and one of the founding members of GENETRUST said, “I am very excited about this next step in the evolution of GENETRUST. Vern has done an incredible job of taking a dream and turning it into reality. Cody has been with GENETRUST furthering his knowledge of our industry, expanding on his education, and quietly preparing himself for this opportunity. I could not be more excited for GENETRUST, for Cody, and for his family.”

GENETRUST is the nation's leading supplier of Brangus and Ultrablack genetics, marketing over 700 bulls annually. Formed in 2009, they have consistently ranked among the top 20 seedstock suppliers in the United States, as ranked by BEEF magazine. GENETRUST markets cattle through four traditional sales each year, two in Texas, one in Kansas and one in Arkansas, having added two additional marketing venues with an online embryo auction and most recently an online bull sale, as well as year-round private treaty offerings. For more information on the GENETRUST program visit

Don't forget to BOOKMARK  
Cattle Today Online!