Chicken vs Beef

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Son of Butch
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Chicken vs Beef

Postby Son of Butch » Wed Feb 14, 2018 6:53 pm

Americans eat 91 lbs of chicken per year.
Shenandoah Valley Organic Chicken has a new business model for targeting Tyson/Perdue market share.
Farmer owned organic chicken raised on family farms called "Farmer Focus" Organic Hand Cut Chicken, committed
to the highest ethical standards.

Sale pitch highlights:
Farmer owned and raised
Free range
Certified humane
No antibiotics - Ever
Non GMO verified
Farm ID code on every package of the farm where the chicken was raised
Consumers can go online, enter the ID code and meet the farm family to read story of how their chickens are raised.

Honestly there is nothing listed that makes the chicken any better or safer to eat than Tyson's; just more expensive.
BUT the Good Will created by making a personal connection to the family farm that raised it, might be a big deal.
Will it be a game changer?

IF this business plan succeeds....
Could it be a successful model for selling Premium Beef to American (yuppies) Consumers?
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ALACOWMAN
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Re: Chicken vs Beef

Postby ALACOWMAN » Wed Feb 14, 2018 7:31 pm

I guess being that their certified,, they can with all clear conscious,,kill it...
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Re: Chicken vs Beef

Postby greybeard » Wed Feb 14, 2018 8:25 pm

The gullibility of the American consumer never ceases to amaze me.
'We cared for it, provided for it, nurtured it, fed it nothing bad, put nothing undesirable in it's food................and then we cut it's benice head off..but in a nice way..'
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Re: Chicken vs Beef

Postby Son of Butch » Wed Feb 14, 2018 9:57 pm

What are your objections and why?
Are you folks saying you're opposed to killing animals?
Or are you just opposed to slaughtering them in a documented humane manner?
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Re: Chicken vs Beef

Postby greybeard » Wed Feb 14, 2018 11:57 pm

I'm not even opposed to killing humans.
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Re: Chicken vs Beef

Postby Beefeater » Thu Feb 15, 2018 12:27 am

Sounds great to me. I’m all for adding value, increasing demand, and building a connection to our rural areas. Yuppies or not people like hearing and buying into a story/idea/vision. Industrialization of our food systems certainly isn’t going to stop or even slow, but there is a real interest in knowing where our food comes from, and how it’s handled. And at the risk of being labeled a liberal I’ll admit I think that’s a good thing.

We have created a true disconnect from rural life in just a few short generations and are accelerating. This has also created ideal opportunities for niche markets. I’ll sell a product with a story over commodity any day of the week. And yes, this model in various forms is succeeding. Check out Niman Ranch, comes to mind as one of the more diversified models.
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Re: Chicken vs Beef

Postby mwj » Thu Feb 15, 2018 2:40 pm

It is a fact that you should sell the program ,not the product. The thing I do not care for is when they try to trash the other producers instead of highlighting there product.
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Re: Chicken vs Beef

Postby shaz » Thu Feb 15, 2018 5:49 pm

Can't imagine ANY farmer owns enough chickens to keep up with production.
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Re: Chicken vs Beef

Postby Son of Butch » Thu Feb 15, 2018 6:04 pm

shaz wrote:Can't imagine ANY farmer owns enough chickens to keep up with production.

IF not from farms where do you think chickens come from?

Can you imagine ANY farmer selling enough steers direct to a packer to earn a volume bonus?
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Re: Chicken vs Beef

Postby TCRanch » Thu Feb 15, 2018 6:34 pm

Beef is doing similar with all the Farm To Table. Not necessarily promoting organic NO antibiotics ever but Creekstone Farms Premium Beef brings a lot of their big customers to the ranch for marketing opportunities. They get to take pics & videos hand-feeding, bottle feeding, petting, walking through my herd so they can post on their websites/show all their customers how they purchase & subsequently serve happy, healthy cows. But Creekstone also takes them to feedlots and through their slaughter process so the customer is truly aware it's not all green grass & sunshine.
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Re: Chicken vs Beef

Postby hurleyjd » Thu Feb 15, 2018 7:44 pm

TCRanch wrote:Beef is doing similar with all the Farm To Table. Not necessarily promoting organic NO antibiotics ever but Creekstone Farms Premium Beef brings a lot of their big customers to the ranch for marketing opportunities. They get to take pics & videos hand-feeding, bottle feeding, petting, walking through my herd so they can post on their websites/show all their customers how they purchase & subsequently serve happy, healthy cows. But Creekstone also takes them to feedlots and through their slaughter process so the customer is truly aware it's not all green grass & sunshine.


Do they pay the advertising fee that we pay at the sale barn. If they do okay otherwise they are riding on our nickle.
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Re: Chicken vs Beef

Postby ga.prime » Thu Feb 15, 2018 8:58 pm

The problem with chicken is they're grown too big. A whole dressed chicken should weigh 3 lbs, not 5 or 6 lbs.
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Re: Chicken vs Beef

Postby greybeard » Thu Feb 15, 2018 9:07 pm

GA.prime..do you not remember when whole chickens in the grocery store were that big..30-40 years ago?
Then, they became little scrawny things for 10-15 years and now have become 5 pounders again.
(not sure what happened during the 'scrawny' era, but there sure wasn't much to a 'fryer' at that time..)
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Re: Chicken vs Beef

Postby Jogeephus » Thu Feb 15, 2018 9:15 pm

Someone will make a killing off this. Probably not the producer but those who are doing the certifying surely will. People want to feel a connection with their food. Just a shame we can't butcher and sell off the farm.

https://www.youtube.com/watch?v=ErRHJlE4PGI
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Re: Chicken vs Beef

Postby Stocker Steve » Fri Feb 16, 2018 7:53 am

greybeard wrote:I'm not even opposed to killing humans.


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