I sent to 25 of my previously filed email addresses of people that had bought meat in past years. Many messages bounced back to my inbox because people had changed email addresses....always get "undeliverable" notices with such an
announcement about beef availability.
The beef has been sold. Producers who have never attempted to direct-market beef probably have never made a
concerted effort to inquire about what is most important to potential customers. Since 1995 we have always tried
to ask why people wanted beef direct from the farm instead of from the grocery store. For many years people said they
wanted antibiotic-free and steroid-free beef. Then after BSE and the pink slime documentary were in the news; then
people added that. And, as usual, they wanted "tender" steaks....no one ever asked if the steaks were marbled---it
was always a question about tenderness. At any rate, there was lots of marketing advice in the above comments, but just a
few price disclosures!!
Thanks for all comments!