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Marketing Delimma
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<blockquote data-quote="Running Arrow Bill" data-source="post: 268446" data-attributes="member: 9"><p>Today I significantly reduced our prices on our 2 remaining Peruvian Paso mares. Can see info by going to our website. Not supposed to put "price" info on the message board...</p><p></p><p>We also advertise on the equine dot com site.</p><p></p><p>Last month I sent out some 125 3-page fliers in multi-state area to peruvian ranches. Not one response to date. Around our area, it's all quarter horses...cowboys & indians...lol.</p><p></p><p>Did have one (peruvian ranch) person inquire about our peruvians...however, they have failed to respond to our follow-up mails...guess they are procrastinating until we appear "desperate" and then want to offer us "two times the kill price" for ours...lol.</p><p></p><p>Delimma: If you ask too little for a horse, people think there's something wrong with it. If you ask too much for a horse, people think you are dreaming and/or overly impressed with your horses.</p><p></p><p>In general, I've come to realize that the horse market is a "Top Down" market terminating with the "terminal" buyer. Sorta like buying luxury items and toys. Think about the only people breaking even or making any money on horses are the hay producers, feed producers, horse boarders, horse trainers. If one doesn't "use" a horse in their work, then a horse is a very expensive luxury that there is no way anyone will ever break even on their purchase or care, much less show any type of profit. At least with cattle, we can eat one every year...</p></blockquote><p></p>
[QUOTE="Running Arrow Bill, post: 268446, member: 9"] Today I significantly reduced our prices on our 2 remaining Peruvian Paso mares. Can see info by going to our website. Not supposed to put "price" info on the message board... We also advertise on the equine dot com site. Last month I sent out some 125 3-page fliers in multi-state area to peruvian ranches. Not one response to date. Around our area, it's all quarter horses...cowboys & indians...lol. Did have one (peruvian ranch) person inquire about our peruvians...however, they have failed to respond to our follow-up mails...guess they are procrastinating until we appear "desperate" and then want to offer us "two times the kill price" for ours...lol. Delimma: If you ask too little for a horse, people think there's something wrong with it. If you ask too much for a horse, people think you are dreaming and/or overly impressed with your horses. In general, I've come to realize that the horse market is a "Top Down" market terminating with the "terminal" buyer. Sorta like buying luxury items and toys. Think about the only people breaking even or making any money on horses are the hay producers, feed producers, horse boarders, horse trainers. If one doesn't "use" a horse in their work, then a horse is a very expensive luxury that there is no way anyone will ever break even on their purchase or care, much less show any type of profit. At least with cattle, we can eat one every year... [/QUOTE]
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