Cattle Today

Cattle Today



Columbia, Mo. - The Missouri Beef Industry Council (MBIC) board of directors has named John Kleiboeker of California, Missouri as the organization's new Executive Director, effective September 1. Kleiboeker is a beef producer who has served as a volunteer member on the MBIC board since 2001 and has also represented Missouri on the national level as a board member of the National Cattlemen's Beef Association Federation of State Beef Councils.

According to MBIC chairman David Dick of Sedalia, “John has an impressive work history with management experience and an exciting vision for the future. We are pleased to have him transition from a volunteer leader to our staff director.”

As the Executive Director, Kleiboeker will manage the day-to-day activities of the Council, which is responsible for administering the $1 per head beef checkoff program in Missouri. His duties will include directing staff, overseeing budgets and programs, and producer communications. He will report to a board of thirteen elected beef and dairy producers. The Missouri Beef Industry Council uses checkoff dollars to fund promotions such as a summer grilling campaign through local grocery stores, provide educational materials for Missouri school teachers, and build networks with key influencers such as the Missouri Restaurant Association and Missouri Dietetics Association.

“Our programs are truly cattle producer-driven programs,” said Kleiboeker. “We've got 13 members on the board that really do set the policy and make the decisions as to how the money will be spent, whether that's for promotion, education or research in the beef industry.”

Kleiboeker replaces Steve Taylor, who resigned to become CEO of the Appaloosa Horse Club in Moscow, Idaho, after directing the state beef checkoff program for more than 19 years. As MBIC's new executive director, Kleiboeker intends to continue to maximize every dollar taken in under the beef checkoff.

“The beef checkoff has been around now for about 20 years and over 20 years time the value of a dollar has certainly decreased. So, we have to continue to be extremely diligent in making sure that we extract as much value per dollar as we possibly can.”

Kleiboeker has served as Director of Field Services for the Missouri Soybean Association for the past three years and he sees the relationship with other ag organizations in the state as critical to the future of the beef industry and agriculture as a whole.

“Whether that's our friends in the soybean and corn industries, or our partners in the rest of animal agriculture, the poultry and pork industries. We've got to continue to work together if we are going to maintain Missouri's stance as a large, powerful, agriculturally-oriented state.”

Kleiboeker has also been an active volunteer leader in many organizations including ALOT (Agriculture Leadership of Tomorrow), Missouri Farm Bureau Federation, State and National FFA, and St. Paul's Lutheran Church in California, MO. He and his wife, Robyn, have four young sons.

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


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