Cattle Today

Cattle Today



Kansas City, Mo. Michael Coley, Meghan Schatte, Maddee Moore and Ashley Middleswarth received the coveted Golden Bull Achievement Award at the 2006 Program for Reaching Individuals Determined to Excel (PRIDE) Convention. PRIDE Convention was hosted on the Texas A&M University campus, College Station, Aug. 3-6. More than 80 juniors, parents and advisors from 16 states participated in this educational leadership event.

The golden bull award recognizes members of the National Junior Hereford Association (NJHA) who have excelled throughout the junior program. Selection of winners is based on the juniors' individual accomplishments, as well as leadership, employment, management and herd goals. Each recipient received a bronze Hereford bull as well as a $750 scholarship from the Hereford Youth Foundation of America (HYFA) and American Hereford Women (AHW).

Coley, Castalian Springs, Tenn., is a senior at Middle Tennessee State University. He has been a member of the Tennessee Junior Hereford Association since he was 7 years old. Coley runs his cows with the rest of the Coley Herefords, and helps with the work of his family's ranch. He has shown Hereford cattle across Tennessee and regionally, and this year, attended his first Junior National Hereford Expo (JNHE), where his team won the senior judging contest. Other highlights of his career have included winning the heifer showmanship, polled and horned heifer shows, and bred-and-owned heifer show, all in the same year, at the Tennessee Junior Livestock Exposition in Nashville. Coley served as president of the Tennessee Junior Hereford Association from 1999-2004, and was elected as president again in 2006. At PRIDE Convention this year, Coley not only received the Golden Bull Achievement Award, but also the Future Cattleman Scholarship.

Schatte, Giddings, Texas, has been a member of the Texas Junior Hereford Association since she was only three years old. She has 13 cows that run on her parents' Bar S Herefords ranch.

Schatte has shown not only heifers and steers, but also pigs and lambs. This was her first PRIDE, but she's attended eight JHNEs, one at which she and other Texas youth won the junior team marketing contest. For the Texas Junior Hereford Association, she has served as vice president twice, reporter and director. She has also been a district FFA officer. Throughout the year, Schatte works at Producers Cooperative Association in College Station, Texas. She is a sophomore at Texas A&M University. Like Coley, Schatte also won the Future Cattleman Scholarship at this year's PRIDE Convention.

Moore, Cove, Ore., has been a member of the Oregon Junior Hereford Association (OJHA) and the Oregon Junior Hereford Breeders (OJHB) for five years. She is president of the OJHA. Moore owns five cows with calves and has received most of her genetics from her grandparents of Chandler Herefords in Baker City, Ore. Her focus is raising quality, functional females that can also hold their own in the showring. She also produces bulls to sell primarily to commercial cattlemen in eastern Oregon. In addition to her junior Hereford involvement, Moore helped develop an FFA chapter in her local high school. She works at a camp and conference center in Cove, and also assists Weimer Cattle Co. of Susanville, Calif., fitting and showing cattle as needed. She is dual enrolled at Oregon State University and Linn-Benton Community College.

Ashley Middleswarth is the fourth generation in her family's Hereford tradition. After nine years as a member in both the Wyoming Junior Hereford Association and the NJHA, Middleswarth decided it was time to run for the NJHA board. She succeeded and served two years as a director and one as secretary (2004-05). In addition, Middleswarth is president of Collegiate FFA at Oklahoma State University and an active member of the Collegiate CattleWomen and Block & Bridle club. She also works as a College of Agricultural Sciences and Natural Resources Career Liaison, and in the summer returns home to help work calves and assist her parents in the everyday chores of running the operation. Middleswarth has exhibited cattle on the national level and was named the Wyoming State FFA Star Farmer in 2004.

The NJHA is one of the most active junior programs in the country with approximately 3,000 members. The NJHA's mission is to create and promote enthusiasm for the breed while providing opportunities through leadership, education and teamwork. For more information about the NJHA, visit


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