Cattle Today

Cattle Today



LOS ANGELES – March 30, 2007 – Previously available only in fine restaurants and at private country clubs, Greg Norman Signature™ Wagyu is now available on an ongoing basis at Bristol Farms, it was announced today. Greg Norman Signature™ Wagyu is the flagship line of a new luxury beef brand developed by Greg Norman in partnership with AAco, Australia's leading beef producer.

After a successful trial in January as part of Bristol Farm's “Flavors From Australia” promotion centering on the foods, beverages and universal appeal of all things Down Under, Greg Norman Signature™ Wagyu will now be sold as a permanent item in the Bristol Farm's meat case.

“We were extremely pleased at our customer's response to the Greg Norman Signature™ Wagyu,” said Pat Posey, Senior Director of Sales & Marketing at Bristol Farms. “Greg Norman Australian Prime™ and AAco's attention to quality is right in line with ours here at Bristol Farms, and we are thrilled to add this gourmet taste of Australia to our selection of specialty foods around the world.”

Bringing the fine taste of Australia to sunny California, all 15 Bristol Farms retail stores now carry the line's tri-tip cut, a California favorite which earns a marble score 7 on the 12 point Japanese marbling scale.

Greg Norman Signature™ Wagyu is a 350-day, grain-fed line of imported Australian Wagyu. Pronounced WAG-oo, it's a super-premium beef known not only for its generous marbling, but also for its fat quality; Wagyu cattle produce beef that is lower in saturated fats than other beef. Greg Norman Signature™ Wagyu is produced under “farm-to-plate” standards for a consistently high quality of marbling and flavor.

Said Greg Norman, “I'm very pleased that our flagship line will be sold through one of California's leading food retailers, particularly one that is synonymous with exceptional standards of product quality and service.”

About Greg Norman Signature Wagyu

GNSW is produced in partnership with the Australian Agricultural Company (AAco), Australia's oldest surviving corporation, founded in 1824. The company has over 600,000 cattle on 24 stations and feedlots on 22 million acres in Australia's Queensland and Northern Territory. Offered in marble scores 5-8, GNSW is USDA-inspected and approved. For more information, please visit Broadleaf USA is the master distributor of Greg Norman Signature Wagyu. For sales and distribution please contact Mark Mitchell or Russ Supplee toll free at 800 336-3844.


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