Cattle Today

Cattle Today



Loren Jackson has joined the marketing staff of Southern Livestock Publishing, San Antonio, Texas. Southern Livestock Publishing (SLP) is a diverse livestock publishing and marketing company servicing the livestock industry. SLP includes the Southern Livestock Standard (SLS), a bi-monthly livestock newspaper serving Texas as well as publishing the Brangus® Journal, the official breed publication of the Brangus breed.

“We are very excited to add someone of Loren's qualifications to our team at SLP,” stated Michael Sturgess, co-publisher and co-owner. “Loren will take on several roles, including Commercial Advertising Manager for SLS and the Brangus Journal, livestock advertising sales for the Brangus breed for SLS, and will head up our Web development and marketing department for SLP. Jackson brings a wealth of beef cattle knowledge to the company with over 28 years of experience in numerous aspects of the beef business in addition to a strong background in advertising, promotion and marketing.

Jackson was raised on a diversified farming and registered beef cattle operation in Mechanicsville, Iowa. He received a Bachelor of Science degree in Animal Science from Iowa State University in 1978. Jackson was a member of the ISU Livestock and Meat Judging Teams accumulating an array of livestock judging and beef showing awards throughout the United States. Upon graduation from college, Jackson was employed by the American Hereford Association in Kansas City, MO. In over ten years of service with the organization, Jackson served in a number of positions including: Associate Editor of the Hereford Journal, Director of Shows, Director of Youth Activities And Total Performance Records Field Director.

In 1989, Jackson joined the staff of the International Brangus Breeders Association, San Antonio, Texas as the Director of Brangus Herd Improvement Records. During his nearly eighteen years of service with the organization, he served in several positions and was instrumental in developing and advancing a number of new and innovative programs for IBBA. Jackson served as IBBA Executive Vice President from 2001-2004, and also held positions as the Director of Research and Program Development, Director of Commercial Marketing and Director of Shows during his tenure.

Under Jackson's direction with IBBA the association made great strides including the development of the first beef cattle ultrasound carcass EPDs, implementation of the Commercial Marketing Program, Commercial Brangus Edition, International Marketing Program, Brangus Summit, DNA Parentage Verification, Herd Selection Indexes, International Marketing Program, Brangus Derivative Program and the breed's first online cattle registry and performance data tracking system.

Jackson has served the beef cattle industry in a number of leadership positions having served on the board of directors of the Beef Improvement Federation, Ultrasound Guidelines Council, Texas Purebred Cattle Alliance, American Breed's Coalition, Brangus Publications, Inc., U.S. Beef Breeds Council and the National Cattlemen's Beef Association Research Committee.


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