Cattle Today

Cattle Today



“We have both huge opportunities and huge challenges today in the cattle business,” said Joe Reznicek, Cow Creek Ranch owner, in his opening remarks at the eighth annual Cow Creek Ranch Joint Venture Producer Field Day held Saturday, June 7, 2008, at the ranch near Aliceville, Ala. Recognized as the 20th largest seedstock supplier in the U.S., Cow Creek Ranch began its joint venture bull producer program 20 years ago, in 1989, to provide a marketing outlet for seedstock producers using Cow Creek Ranch genetics. Today, the program has evolved into a network of a dozen Cow Creek Ranch genetic herds across the southeast who help provide the 450 plus bulls marketed annually by Cow Creek Ranch.

“Cow Creek Ranch has become a major player in the beef cattle industry. Cattlemen are recognizing the kind of cattle we are producing, how we produce them and how we treat our customers,” Joe continued in his welcome. The field day theme, ‘We are your future; practical, moderate and efficient', was resonated during the program as the educational day featured intense discussions on genetics, herd management, herd health, record keeping and current opportuntities and issues facing the beef cattle industry. Reznicek moderated the discussions and provided valuable knowledge and foresight to the producers.

Louisiana cattleman and Cow Creek joint venture bull producer, Lynn White, spoke to the attendees about his strategy of building markets and earning bull customers in his area. “When we made a commitment to work with Cow Creek Ranch in 2000, I went to one of the progressive cattlemen in our area and talked to him about using Cow Creek Ranch bulls. I knew if he started using Cow Creek Ranch bulls, other cattlemen in our area could see its benefits. Today, the cattleman I talked to in 2000, has bought 14 Cow Creek Ranch bulls and a total of 24 have sold within a half mile of our farm,” Lynn said.

The Reznicek family hosted a ribeye steak dinner the evening prior to the field day. Attendees were treated to a hamburger lunch the following day. Cow Creek Ranch will hold its 350-head bull sale on Saturday, October 11, 2008, at the ranch near Aliceville, Ala., along with a 600-head commercial Brangus bred heifer sale on Friday, October 10, 2008. For more information please contact Cow Creek Ranch, 1170 Cow Creek Road, Aliceville, AL 35442, 205/373-2269, or on the web at


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