Cattle Today

Cattle Today



Wendell E. Schronk, executive vice president of Beefmaster Breeders United, has announced his retirement from the international breed registry effective December 31, 2008. He made the announcement on July 16, 2008 during a regularly scheduled Board of Directors meeting in San Antonio, Texas.

In making the announcement Schronk said, “I have been honored to work with some of best animal breeders in the world and have enjoyed these years spent in the beef industry. I owe a debt of gratitude to those many friends over the years that helped me in my career.”

Schronk has been employed by Beefmaster Breeders United for over 14 years and prior to that he was employed by the American Brahman Breeders Association in Houston, Texas for 20 years. He has served as the chief executive officer for both breeds for a total of 32 years and prior to that was the Director of Communications for the Brahman breed for two years.

Schronk started his career in the beef industry on January 2, 1974. He was responsible for creating the highly successful Brahman F-l Female Certification Program and followed that with the creation of the E6 Commercial Beefmaster Female Certification Program. Both programs have been well accepted in the industry and have added value to the cattle. Schronk has travelled extensively promoting both breeds here in the U.S. and overseas.

He has championed the role of the Bos indicus influenced breeds and has been actively involved in the American Breeds Coalition as a founder, director and officer. Schronk has always recognized the importance of working with other breeds on programs and events that benefit those involved. In the early 1980's, he and others were instrumental in having three national field days with the Brahman breed and the Hereford, Angus and Polled Hereford breeds. These events caught the attention of the beef industry and showed how competitors could work together when mutually beneficial. A joint ad campaign with the American Hereford and American Brahman Breeders Association promoting the F-l Brahman/Hereford female was another example of competitors working together.

Schronk is a past president of the Texas Purebred Cattle Alliance, National Pedigreed Livestock Council and U.S. Beef Breeds Council. He served on the board of directors of the former National Livestock and Meat Board, Beefmaster Cattlemen L.P. and is a life member of the Houston Livestock Show & Rodeo and the San Antonio Livestock Exposition, Inc.

Rocky Carrillo, President of Beefmaster Breeders United, has appointed a search committee and all inquiries should be directed to Carrillo by contacting him prior to October 5 at the following address—Rocky Carrillo, P.O. Box 189, Realitos, TX. 78376 or email him at


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