Cattle Today

Cattle Today



Cattlemen in Alabama are celebrating an 87 percent favorable vote in a recent referendum held last week to continue the State 50 Cent Beef Checkoff Program.

Voting precincts statewide reported over 1,100 votes representing all of Alabama's 67 counties. This is the 10th checkoff referendum held in Alabama since 1962, each having received majority support from cattlemen in Alabama.

“We're all glad to see our state checkoff continue. It's a self-help program we use to hold producer meetings, publish educational materials, train young people, and, of course, promote beef,” says Orland Britnell, ACA President and cattle producer from Russellville.

The state checkoff program, funded by producers at a level of 50 cents per head of cattle marketed, was reinstated five years ago and has since shown its worth by developing new programs and adding to the promotion efforts of the National Beef Checkoff program. Each year, a group of cattlemen, stockyard operators, cattlewomen, educators, and other industry leaders meet to past checkoff programs and develop a plan for spending checkoff dollars during the coming year in Alabama.

The 2008 Checkoff Marketing Plan, detailing exactly how and where checkoff dollars are spent, can be viewed by visiting the Beef Checkoff link on or by contacting the Alabama Cattlemen's Association at 334-265-1867.


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