Denver, Nov. 10, 2009 – More than 5,000 people involved in the cattle industry are expected to attend the 2010 Cattle Industry Convention and NCBA Trade Show to be held in San Antonio, Texas Jan. 25-30. The annual event is the largest cattle industry event in the country and this year's convention and trade show offers more education, entertainment and excitement than ever.

“They say everything is bigger in Texas and that is certainly true of the 2010 convention. It may also be one of the most important cattle industry gatherings in recent history,” says NCBA President Gary Voogt. “We will be making critical decisions that will impact the future of every beef producer in the country.”

“These are tough times and we need input from across the industry on how to prioritize what we do to make a difference for all cattlemen – from establishing policy to learning ways to remain profitable.”

This year's event agenda has been reinvigorated to provide more educational sessions, entertainment options and excitement for the whole family. The three-day program provides attendees with the opportunity to form new business relationships and have a voice in the decisions that will shape the industry. Each day provides a mix of interactive seminars and business meetings to establish policy and checkoff priorities for the coming year, with evenings filled with social events for the entire family. The mix of activities provide ample opportunity for attendees to re-establish personal and business relationships with farmers and cattle ranchers from across the US.

2010 event highlights include:

Applied Reproductive Strategies in Beef Cattle Workshop-- NCBA is partnering with the Beef Reproduction Task Force to offer a workshop designed to improve understanding and management of the estrous cycle, estrus synchronization protocols, and other approaches to improving the efficiency of reproductive rates; as well as strategies to improve cowherd profitability via enhanced management techniques and strategies. Nutritional influences on reproductive success and the role of male fertility will also be covered. The program is designed for producers, veterinarians and AI (artificial insemination) technicians, as well as anyone interested in beef cattle reproduction.

Cattlemen's College® -- Sponsored in part by Pfizer Animal Health, this educational seminar has been educating cattlemen on how to protect and improve profitability for 17 years. This year's curriculum is designed to offer cutting edge concepts and solutions in 15 educational sessions and more opportunities for discussion and networking. Attendees gain direct access to the leading authorities on pressing industry issues, as well as discussion with other producers facing similar challenges. Space is limited, and pre-registration is required.

NCBA Trade Show -- With more than 250 companies in attendance, this is the largest, most advanced trade show for the cattle industry. Every year groundbreaking technologies and ideas are introduced at the event, in addition to expert demonstrations on topics such as low stress cattle handling, fundamentals of horsemanship and animal processing techniques. Companies interested in exhibiting can learn more at

NCBA Invitational Bull Riding and Clay Walker Concert – Full event registration includes a ticket to the hottest event in town. Wrap up the event watching the some of the top bull riders and toughest bulls in the world for this exclusive event sanctioned by Professional Bull Riders. Every seat in the house is a great seat will get you up close to all the action. Following the PBR, join us for an intimidate concert with country singer Clay Walker!

Registration is required to attend the educational programs, business meetings, social events and the NCBA Trade Show. NCBA has customized the registration process to meet individual convention needs, such as the full convention pass, two consecutive days, one day only, a discounted student registration, or a daily NCBA Trade Show only registration. More details, pricing information and online registration is available at http://www.beefusa. org/convregistration.aspx.

The National Cattlemen's Beef Association (NCBA) has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or


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