Southern Cattle Company, Marianna, Fla., will hold its annual “Less Feed-More Gain” Bull Sale on Saturday, October 30, 2010, 12 noon, at the ranch. The sale will offer more than 200 Angus, Brangus, Ultrablack and Charolais bulls, all efficiency tested through the University of Florida GrowSafe System. The sale will also feature 150 commercial females bred to Southern's tested and proven feed efficient bulls.

Over the past four years, Southern Cattle Company has concentrated on selecting for feed-efficient genetics proven through the revolutionary GrowSafe System. Southern Cattle Company has evaluated more than 1,500 calves with the GrowSafe System, which weighs and records every ounce of feed consumed each time an animal feeds. Animals identified as “feed efficient” will, in many cases, eat 10 to 30 percent less feed yet out-gain their herd mates by 50 to 200 pounds. Feed efficiency is highly heritable, estimated at .30 and .40 percent, and has become the new benchmark for monitoring profitably of cow maintenance and feed conversion and gain in the feedlot.

Southern Cattle Company is the largest Brangus and Ultrablack breeder in the U.S. and among the largest seedstock operations nation-wide. For more information or a sale catalog, please contact Southern Cattle Company, 4226 N. Highway 231, Marianna, FL 32446, 850/ 352-2020 or on the web at


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