2021 - 2025 Beef Industry Long Range Plan

Discuss the things that affect the cattle industry.
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2021 - 2025 Beef Industry Long Range Plan

Post by HDRider » Thu Jul 30, 2020 3:05 pm

Anyone see anything good for us? https://www.beeflongrangeplan.com/

Industry Objectives
1. Grow global demand for U.S. beef by promoting beef’s health and nutritional benefits, satisfying flavor and unparalleled safety.
2. Improve industry-wide profitability by expanding processing capacity and developing improved value-capture models.
3. Intensify efforts in researching, improving and communicating U.S. beef industry sustainability.
4. Make traceability a reality in the U.S. beef industry.


bball wrote: "The juice wasn't worth the squeeze."
Dun said, "You gotta be flexible. Do whatever you have to do for the best results within your limitations."

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by HDRider » Thu Jul 30, 2020 3:10 pm

Dr. Keith Belk, Department Head Animal Science, Colorado State University (Fort Collins, CO)

Andy Bishop, Fairfield Farms, (Cox’s Creek, KY)

Tim Brady, Director of Risk Management, Agri Beef Co. (Boise, ID)

Donnell Brown, Owner/Manager, R.A. Brown Ranch (Throckmorton, TX)

John Butler, CEO the Beef Marketing Group, feeder (Manhattan, KS)

Paul Defoor, Co-CEO at Cactus Feeders, Inc., feeder (Amarillo, TX)

Joe Goggins, Owner, Auctioneer and Field Rep, Public Auction Yards, (Billings, MT)

Ken Griner, President, Usher Land & Timber, Inc., cow/calf and seedstock (Chiefland, FL)

Mary Kraft, Owner/Operator, Quail Ridge Dairy (Fort Morgan, CO)

Jon Lowe, Head of Global Commercial Development, Livestock, Zoetis (Parsippany, NJ)

Dean Meyer, farmer/feeder (Rock Rapids, IA)

William Rishel, Owner, Rishel Ranch, seedstock (Lincoln, NE)

Suzy Strassburger, President, Strassburger Steaks, LLC, a specialty meat purveyor (Carlstadt, NJ)

Jerry Wulf, Partner/Advisor, Wulf Cattle (Hancock, MN)
bball wrote: "The juice wasn't worth the squeeze."
Dun said, "You gotta be flexible. Do whatever you have to do for the best results within your limitations."

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by TennesseeTuxedo » Thu Jul 30, 2020 5:54 pm

Admirable goals.
Making Cattle Today Great Again!
Sometimes you do have to throw out the babies with the bath water.

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by GoWyo » Thu Jul 30, 2020 6:31 pm

I posted this on another board today.

Couple of perspectives on the NCBA policy meeting on cattle marketing:

https://www.nationalbeefwire.com/channe ... eder-flash

https://brownfieldagnews.com/news/ncba- ... de-levels/

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by shaz » Fri Jul 31, 2020 1:37 pm

How can you teach beef sustainability to people who don't own land and therefore have no clue how it works? I don't think many folks understand that a pasture is healthy with minimal input and a vegetable garden needs help.
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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by GoWyo » Fri Jul 31, 2020 10:18 pm

It has to be a 10 second sound bite because that is the general public attention span.

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by HDRider » Sat Aug 01, 2020 11:48 am

GoWyo wrote:
Fri Jul 31, 2020 10:18 pm
It has to be a 10 second sound bite because that is the general public attention span.
It seems to work
bball wrote: "The juice wasn't worth the squeeze."
Dun said, "You gotta be flexible. Do whatever you have to do for the best results within your limitations."

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by Stocker Steve » Sat Aug 01, 2020 6:06 pm

Always good to have a plan, but not sure I would call four years long term...

How do we meet a grow exports goal when Brazil can produce beef for much less?
Stocker Steve

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by shaz » Mon Aug 03, 2020 8:30 am

Stocker Steve wrote:
Sat Aug 01, 2020 6:06 pm
Always good to have a plan, but not sure I would call four years long term...

How do we meet a grow exports goal when Brazil can produce beef for much less?
I think the demand side is what needs fixing. US beef consumption per person has been sliding since the mid 70's. The low fat craze got traction about that time and you can see the results.

Start here - Fat produces no insulin response. We have got to fix 50 years of bad information.
"The Pope? How many divisions does he have?" Joseph Stalin

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Re: 2021 - 2025 Beef Industry Long Range Plan

Post by Stocker Steve » Thu Aug 06, 2020 4:05 pm

Found a doomster column where they predicted that Tesla will significantly reduce ethanol demand, so we need MORE corn fed livestock. Perhaps we can come up with breakfast steaks you can pop in a toaster!
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