SALE REPORT
SOUTHERN CATTLE COMPANY BULL SALE AVERAGES $3,088

SALE SUMMARY                                                                      Average 178 Bulls . . . . . . . . . . . . . . . . $549,600       $3,088

October 30, 2010
Marianna, Fla.

A full house of enthusiastic cattlemen from 15 states gathered at Southern Cattle Company, Marianna, Fla., on October 30, 2010, to evaluate a powerful set of Angus, Brangus, Ultrablack and Charolais bulls. Billed as the �Less Feed, More Gain� Bull Sale, buyers and cattlemen gave a resounding nod of approval as 178 bulls commanded an average of $3,088 and grossed $549,600. Buyers engaged in active bidding from start to finish with the final drilldown computing to 78 Brangus and Ultrablack bulls averaging $3,076; 79 Angus bulls averaging $3,065; and 21 Charolais bulls averaging $3,119. Following the bull sale 150 commercial Southern Cattle Company bred heifers were marketed averaging $1,168 per head. The day's total gross sales tallied $724,750.

Southern Cattle Company has rapidly earned a reputation as a seedstock provider with feed efficiency as its driver providing cattlemen with opportunities for the greatest possible return from genetic ingredients. Southern Cattle Company owner, John Downs, and general manager, Lamont Ennis, stated in their opening remarks that Southern Cattle Company has spent four years selecting and stacking feed and forage efficient genetics which have been guided by data collected from the revolutionary GrowSafe System. In cattlemen's terms, a feed efficient bull has the potential to sire calves that will finish at a cost of $50 to $150 per head less than an average calf.

The sale day barn scuttle centered on the profound depth of genetic craftsmanship of the bull offering as well as depth of quality among the three breeds of bulls. Southern Cattle Company's long-term commitment to the cattle business and dedication to creating a value brand and product has come to realization following 15 years in the business.

Robert Yates Ranch, Hamptonville, N.C., waved the final bid on the top selling bull lot of the sale at $40,000. The bid earned Yates the right to a choice of one of three star-studded Brangus full siblings from the famed 607L11-468S77 cow family and sired by Brangus breed legend MC Real Deal 541R3. Born within three days of one another, these mid-December 2009 calved flush mates are packed with powerful performance and tremendous muscle expression. Yates will await the results of yearling ultrasound data prior to his final selection. The winning bid afforded Robert Yates and Pete Peterson of Robert Yates Ranch rights to one-half interest and shared possession of the future herd sire.

A team of buyers piloted by ABS Global, Inc., Deforest, WI, gestured a nod representing $30,000 on Lot 1, Southern Prot�g� 91183, the second high selling bull of the sale from the Angus offering. Joining ABS Global in the one-half interest and shared possession purchase were Lazy TV Gelbvieh, Mobridge, S.D.; Leachman Cattle of Colorado, Wellington, Colo.; and Summitcrest Farms, Summitville, Ohio. 91183 distinctly represents Southern Cattle Company's dedication to improved feed efficiency and attention to superior genetic production. The January 21, 2009 lot is sired by GAR-EGL Prot�g�, the number one ABS Global profitability sire, and out of a GAR Retail Product bred dam. Sporting balanced, power-packed EPD's and a feed efficiency marker of (-.45), cattlemen have not seen the last of this mighty force.

Lots 101 and 184 both commanded sticker prices of $5,900 making them the third and fourth high selling bulls. Long-time Brangus breeder, Jim Wannamaker, J Bar M Brangus, Swansea, S.C., took home lot 101, Brangus bull Southern Griese 468W2. This massive, powerfully made Griese of Brinks 803R27 son had a tremendous number of admirers who were attracted to his thickness, depth of body and his overall completeness. He recorded an adjusted ultrasound IMF reading of 4.563 percent.

Steve Bonham, New Castle, Okla., found Lot 184, Charolais bull Southern Firemaker 84018, for $5,900. This dominant lot was under the watchful eye of many bidding contenders. Buyers respected this bull's tremendously deep rib and flank, muscle, moderate frame and powerful performance numbers. The two-year old herd sire was sired by WDZ Firemaker 6062 and out of Southern Elvira 6851.

Volume bull buyers were South Port Ranch, Florida; Kervin Stephens, Texas; and Terry Gerrald, Georiga.

Colonel Doak Lambert, Coppell, Texas, auctioneered the sale and Parker Friedrich, Angus Marketing of Texas managed the sale.