Cattle Today

Cattle Today



April 28, 2018
Jacksonville, Texas

A large crowd greeted the GENETRUST crew on April 28th at the picturesque Neches River Ranch to procure one of the top offerings of Brangus females in America in 2018. Hosted by Joe and Nancy Cavender, buyers and bidders across the country actively participated in acquiring an outstanding set of Registered and Commercial Brangus and Ultrablack females.

Topping the registered offering was the mother of the $50,000 CB Capital Gain, in the form of Lot 102, CB MS Hombre 924Z11. A power cow from Cavender Brangus with an excellent record of embryo production, her services were highly sought after, finally landing in the partnership hands of David Wood of Double W Ranch, Houston, Texas and Wat Johnston of Johnston Brangus, Letohatchee, Ala., at $39,000. Topping a tremendous set of open heifers was an outstanding Three D daughter from Draggin' M Ranch, Lot 5 MS DMR Three D 30E3. Moderate and deep with tremendous performance and dimension, this female lit a fire ring side, capping out at $25,000 to Tuna Rosa Ranch, Gonzales, Texas. Another highlight of the day was in Lot 2 with the opportunity to flush SCC MS Mytty 30Z5, the dam of the $37,500 Majestik Beacon and $40,000 Signal. Coming from Suhn Cattle Company with a guarantee of six transferable embryos, Clover Ranch, Marietta, Ga., selected this opportunity for $15,000.

By early afternoon 108 Brangus and Ultrablack lots averaged $5,203 with volume buyers being East Texas Cattle Company, Tyler, Texas, Tuna Rosa Ranch, Gonzales, Texas, Belt Brangus, Gatesville, Texas and Dr. Larry Franke, Karnes City, Texas.

Following the power packed registered offering, commercial producers were greeted with a tremendous set of commercial Brangus and Ultrablack females, reaching the top in both quality and presentation. Buyers seeking ranch raised commercial females found them in volume and eagerly gathered them up. Topping the flashy set of pairs were a group of five Super Baldy's with GT sired calves at side from Cavender Brangus, heading to The Natural State and repeat customer Rusty Davis at $3,050. Leading the way in the bred heifer division were five head of Tigerstripes from Jason Jones, carrying the service of GT bulls and again landing in the capable hands of Rusty Davis at $2,750. As is usually the case, the open heifers saw strong demand throughout as well with a set of five Brangus heifers from Cavender Brangus setting the pace at $1,850 to Dale Bell, Gainesville, Texas.

The strong demand throughout the commercial sale continued with 109 spring pairs averaging $2,692, 187 bred heifers averaging $2,059 and 127 open heifers averaging $1,550. Volume buyers were Rusty Davis, Russellville, Ark., DJ Brask, Castroville, Texas and Roger Hensley, Eudora, Ark.

The power packed fall sale season kicks off November 2-3 at Chimney Rock Cattle Company in Concord, Ark., with 150 Brangus and Ultrablack bulls, 100 ELITE Registered Brangus and Ultrablack females and 300 commercial Brangus females. Two weeks later the GENETRUST crew lands in Jacksonville, Texas at Cavender's Neches River Ranch to put forth 220 Brangus and Ultrablack bulls, 60 Charolais bulls and 400 commercial Brangus females. For more information on the nation's leader of Brangus and Ultrablack genetics visit


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